Social Media Manager

Mian Muhammad Bukhsh is seeking a Social Media Manager Specialist. He/she will create and enforce processes to drive daily social media, community management, and newsletter activities. The ability to exert discretion, professionalism, and maintain brand voice and values in all public forums at all times is imperative.

Knowledge of major social networks (Facebook, Twitter, Instagram, etc.) and skills in creating and promoting compelling content for our social media accounts are essential. Candidates should possess excellent writing skills, image editing skills, and a track record of successfully promoting content online as measured by reach, growth, and engagement.

KEY RESPONSIBILITIES:

• Day-to-day management and execution of social media campaigns (including Twitter, Facebook, and Instagram as well as newly emerging platforms)
• Monitor and measure the growth of the community and analyze and report on the effectiveness of new initiatives
• Collect, monitor, and distribute social media metrics on a weekly basis
• Review and edit social content posted in various channels to highlight, tag, and link for maximum visibility
• Strategize with the Director of Social and VP of Content Strategy and Operations to further enhance our partners and our social media presence
• Work with the editor daily to ensure content is fitting and relevant
• Survey social media at regular intervals throughout the day to stay apprised of content and social media developments of interest to the target audience
• Publish daily content updates and/or actionable items (conversation starters, partner links, etc.) on Facebook & Twitter accounts across the network
• Engage with social media by engaging with comments, @ mentions, and tags
• Execute actions and tactics to build audience, followers, and subscribers
• Look at trending content and discover social opportunities to drive traffic

CRITICAL COMPETENCIES FOR SUCCESS:

• Excellent communication and writing skills – must be proficient with multiple modes of communication, from email to phone to public speaking
• Proficiency with social and web analytics preferred
• Passion for social networking and digital media
• Track record of creating quality content online
• Background in journalism, social media, or PR/marketing

Mian Muhammad Bukhsh Trust is an NPO (Non-Profit Organization) certified by the Pakistan Centre of Philanthropy in internal governance, financial management, and programme delivery. MMBT has been a registered Trust since 6th October 2006.