E-Commerce Specialist

3 weeks ago

Karachi, Sindh, Pakistan SMB Services Pakistan Full time

Direct message the job poster from SMB Services Pakistan

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A Visual Merchandiser on Shopify. He is responsible for curating the online storefront to maximize conversion rates, brand consistency, and customer engagement. This role is essential for creating a seamless and visually compelling shopping experience.

Key Responsibilities of a Shopify Visual Merchandiser

  1. Storefront Arrangement & Product Organization
    • Curate Collections & Product Categories
    • Group products strategically (e.g., New Arrivals, Best Sellers, Seasonal Collections).
    • Ensure products are categorized correctly with tags and collections.
    • Optimize Product Sorting & Display Order
    • Prioritize best-selling or high-margin items at the top of collections.
    • Arrange products based on data-driven insights (e.g., customer behavior, trends).
    • Update Homepage Featured Sections
    • Select highlighted products for homepage banners or promotional sections.
    • Regularly update sections like "Trending Now", "Back in Stock", or "Limited Edition".
    • Upload High-Quality Product Photos
    • Ensure consistent image sizes and backgrounds.
    • Optimize images for fast loading speed (compress large files).
    • Manage 360° or Video Content
    • Upload interactive media (Shopify supports videos, GIFs, and 3D models).
    • Write & Format Product Descriptions
    • Ensure clear, persuasive, and scannable formatting (bullet points, short paragraphs).
    • Add size charts, fabric info, and care instructions where necessary.
  2. Updating Banners & Promotions
    • Create & Swap Homepage Banners
    • Design or upload seasonal graphics, sales announcements, or drop countdowns.
    • Ensure banners link to the correct collections or products.
    • Add Promotional Messaging
    • Update announcement bars (e.g., "Free Shipping Over $100").
    • Set up countdowns for limited-time offers.
  3. Managing Product Availability & Inventory
    • Manage Look & Appearance of Sold Out Banners, Mark Items as Sold Out
    • Identify low-stock and sold-out items that need replenishment.
    • Sell out low performing items during drops
    • Mark Down Items & Manage Discounts
    • Set up sales pricing, automatic discounts, or bundles.
    • Create strikethrough pricing for clearance or flash sales.
    • Remove Discontinued or Seasonal Products
    • Hide or archive products that are outdated or no longer available.
  4. Optimizing the Customer Journey
    • Ensure Navigation is Intuitive
    • Update menus, filters, and search categories to improve product discovery.
    • Adjust collection pages for easier browsing.
    • Set Up Product Recommendations
    • Use Shopify's "Related Products" feature.
    • Create cross-sell & upsell opportunities ("Complete the Look").
    • Optimize Mobile Layouts
    • Ensure products and collections display well on mobile devices.
    • Adjust layouts for best mobile experience (image scaling, button placement).
  5. Analyzing Data & Making Adjustments
    • Monitor Storefront Performance
    • Use Shopify Analytics to track best-performing products, collections, and layouts.
    • Adjust sorting based on click-through rates, conversion rates, and bounce rates.
    • Experiment with different images, banners, or layouts to see what converts best.
    • Track results using heatmaps (Hotjar, Crazy Egg) or Shopify reports.
    • Optimize for SEO
    • Improve meta descriptions, alt text for images, and product URLs for search visibility.
    • Ensure product names use keywords shoppers search for.
    • Design & Implement Email Campaigns
    • Collaborate with the marketing team to design and implement email marketing campaigns using Klaviyo, including product announcements, sales, and seasonal promotions.
    • Use Klaviyo's segmentation tools to send personalized product recommendations based on customer behavior and preferences.
    • Automated Workflows
    • Set up and optimize automated email flows (e.g., welcome series, abandoned cart, post-purchase emails) to drive engagement and conversions.
    • Analyze Campaign Performance
    • Track key email metrics (e.g., open rates, click-through rates, conversion rates) in Klaviyo to adjust future strategies and improve overall customer engagement.

Additional Responsibilities a Visual Merchandiser May Have

  • Managing Landing Pages– Designing campaign-specific pages (e.g., for a new drop).
  • Creating Collection Lookbooks– Uploading curated editorial-style product displays.
  • Overseeing Product Reviews & UGC– Approving customer reviews and featuring user-generated content.
  • Handling Site Translations (If International)– Managing translated content for different markets.

Job Type: Full time - Onsite

Timings: Night Shift (9 PM to 6 AM)

Application Question(s):

  • Are you comfortable to work in night shift (9 PM to 6 AM)?
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Management and Manufacturing
Industries
  • Outsourcing and Offshoring Consulting
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