Digital Marketing Associate

3 weeks ago

Islamabad, Islamabad, Pakistan BitBop Full time
Company Description

BitBop is a digital marketing talent partner focused on simplifying and accelerating digital marketing growth for professional services firms. We connect businesses with pre-vetted, trained, and supported digital marketing experts from a global talent pool.

Role Description

This is a full-time hybrid role for a Digital Marketing Associate (DMA) at BitBop. The DMA will support the execution of digital marketing strategies across multiple channels, ensuring consistent brand presence and measurable impact. Responsibilities include website management, campaign support, performance tracking, market research, content coordination, schedule and communication management, and assisting with lead generation activities. The role is based in Islamabad, with some flexibility for remote work.

Responsibilities
  • Assist in planning and executing digital marketing campaigns (Web Management (WordPress), SEO, PPC, email, and social media).
  • Monitor and report on campaign performance metrics, ensuring alignment with business objectives.
  • Conduct market research to identify new opportunities and target audiences.
  • Support the creation and distribution of digital content across channels.
  • Collaborate with design, social media, and sales teams to maintain cohesive brand messaging.
  • Maintain and update marketing databases, CRM tools, and lead tracking systems.
  • Stay updated with emerging digital marketing trends, tools, and best practices.
  • Assist clients with schedule management and communication.
Qualifications
  • Strong understanding of digital marketing concepts (SEO, SEM, PPC, email marketing, social media, etc.).
  • Excellent analytical skills with the ability to interpret data and draw insights.
  • Strong written and verbal communication skills.
  • Familiarity with digital tools and platforms (WordPress, Google Analytics, Ads Manager, HubSpot/CRM systems, etc.).
  • Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
  • Ability to manage multiple tasks in a fast-paced environment.
  • A collaborative mindset with strong organizational skills.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Marketing Services

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