Search Engine Optimization Specialist

2 weeks ago

Faisalabad City Tehsil, Pakistan Volvo Kits Full time
Search Engine Optimization Specialist (Remote)

Main Requirements: Product Page Ranking, Keywords / Opportunity Research, Content Creation for product pages. Knowledge of Technical Ecommerce SEO and Ranking metrics.

Qualifications

Two to four years of experience in Ecommerce SEO / Product Page Ranking

Working knowledge of technical and content-based SEO practices

Ability to work well both collaboratively and individually.

Google Ads, Google Analytics, Content, On & Off Page SEO, Intensive Keyword and market research (Keywords and Ranking Opportunities), Quality Ecommerce Link Building, Ranking Improvement.

Must maintain a level of performance equivalent to company standards, that being a "Meets Expectations" in all areas of your performance evaluations.

Job Specification

Responsibilities

  1. Conduct keyword research to improve new and existing rankings and for content improvements.
  2. Create Content, digital assets and develop strategies, techniques, and best practices to increase SEO, quality of user experience, and to maximize brand and product awareness, and sales.
  3. Create and optimize website content for high performance in organic (primary goal) search on our e-commerce sites.
  4. Develop strategies to increase the effectiveness and/or profitability of all online content.
  5. Schema markup.
  6. Website content and organization/structure.
  7. Maintain and analyze sales data and campaign performance, then recommend adjustments to strategy and tactics.
  8. Regularly conduct competitor website analysis to help improve SEO for our content.
  9. Stay current on SEO best practices and develop and implement strategies to continually increase the SEO of all websites.
  10. Monitor daily performance metrics (organic traffic, rankings, authority, etc.).
  11. Generate reports and analyze data to improve website and advertising performance.
  12. Work with the Digital Marketing Specialist to identify paid search terms and create targeted SEM campaigns.
  13. Plan / schedule / evaluate / follow-up work progress and prioritize work activities.
  14. Responsible for written documentation of all related policies and procedures.
  15. Perform special projects, as assigned.
  16. Performs other related duties as required.
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