Social Media Manager

2 weeks ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

We are seeking a dynamic and strategic Social Media Manager to lead our brand's online presence with creativity, data-driven insights, and a passion for sports. This role requires hands-on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities:

Strategic Leadership & Growth

  • Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement
  • Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies
  • Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches
  • Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision

Content & Community Management
  • Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content
  • Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience
  • Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation
  • Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling

Influencer & Partnership Management
  • Identify, onboard, and manage influencer relationships to amplify brand visibility
  • Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities
  • Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking

Performance & Data Analytics
  • Utilize social media analytics tools to track key metrics and optimize content strategies
  • Generate performance reports to evaluate campaign success and audience engagement
  • Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques

Cross-Functional Collaboration
  • Work closely with paid media, content, and design teams to ensure cohesive brand messaging
  • Align with email marketing teams to integrate social strategies into broader digital campaigns
  • Coordinate with website teams to maintain banners, tickers, and digital brand consistency

Requirements
  • 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment
  • Experience in sports, fitness, or entertainment industries is a plus
  • BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field
  • Strong analytical skills to interpret data and make informed decisions
  • Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
  • Excellent communication and presentation skills for internal and external stakeholder engagement
  • Experience in influencer marketing, content strategy, and audience growth tactics

Preferred Industry Experience:
  • E-commerce / Retail - Managing consumer product branding and digital campaigns to drive sales and customer engagement
  • Sports / Fitness / Apparel - Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns
  • Technology / SaaS / AI - Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies
  • FMCG / CPG - Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence
  • Bedding / Interior Design / Furniture - Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions
  • Real Estate - Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves and many more
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