Digital Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan LUZWorld Full time

We are looking for an experienced digital marketing specialist to manage and optimize SEO, SEM, social media advertising, and tracking systems for our E-Commerce store. This is an ongoing role, ideal for someone who can drive traffic, enhance conversions, and improve ad performance across multiple platforms.

Key Responsibilities:
  • SEO & SEM: Optimize website rankings, keyword strategy, and ad campaigns.
  • Facebook & Google Ads: Create, manage, and optimize paid campaigns.
  • Conversion Tracking: Set up and maintain Google Tag Manager, Facebook Pixel, and Google Analytics for accurate data insights.
  • Product Feed Management: Ensure proper syncing between Shopify, Facebook, and Google Merchant Center.
  • Social Media Advertising: Run and optimize ads across Facebook, Instagram, and other platforms.
  • Continuous Optimization: Track KPIs, analyze performance data, and refine strategies for better results.
Qualifications & Skills:

Education: Degree in Marketing, Digital Marketing, E-commerce, Business, or a related field (preferred but not required).

Experience:

  • Minimum 3+ years of experience in SEO, SEM, and digital advertising.
  • Proven track record of running successful ad campaigns on Facebook, Instagram, and Google.
  • Hands-on experience with Shopify, Google Merchant Center, Facebook Commerce Manager, and PPC advertising.

Technical Skills:

  • Strong knowledge of Google Tag Manager, Facebook Pixel, and Google Analytics.
  • Proficiency in keyword research, performance analysis, and ad copywriting.
  • Familiarity with A/B testing, retargeting strategies, and conversion rate optimization (CRO).
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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