Lead Generation Specialist

4 weeks ago

Karachi, Sindh, Pakistan HR Ways Full time
Lead Generation Specialist (Hybrid - Night Shift)

Job Opening: Lead Generation Specialist (Hybrid - Night Shift)

About the job

Client Introduction:
A fast-growing digital publishing company specializing in eBook sales, focused on high-conversion outbound strategies and personalized upselling to maximize customer value.

Job Description: We are seeking a highly motivated Lead Generation Specialist to join our team. The ideal candidate will be responsible for identifying, researching, and qualifying new business opportunities, as well as nurturing leads to the point of handover to our sales team. This role is perfect for someone who is results-driven, detail-oriented, and skilled in both online research and interpersonal communication.

Key Responsibilities:

  1. Identify and research potential leads through various channels (LinkedIn, databases, industry events, social media, etc.)
  2. Qualify inbound and outbound leads to ensure alignment with target customer profiles
  3. Maintain and update the CRM system with accurate lead data and activity logs
  4. Develop and execute outreach campaigns via email, phone calls, and social platforms
  5. Collaborate with sales and marketing teams to refine lead qualification criteria and outreach strategies
  6. Track and analyze lead generation metrics to optimize performance and ROI
  7. Stay informed about industry trends, competitor activities, and market changes to identify opportunities
  8. Build and nurture relationships with prospective clients until they are ready to engage with sales

Qualifications & Skills:

  1. Proven experience in lead generation, sales, or business development
  2. Strong written and verbal communication skills
  3. Familiarity with CRM tools (e.g., HubSpot, Salesforce, Zoho)
  4. Proficient in using lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.)
  5. An analytical mindset with the ability to interpret data and identify trends
  6. Self-motivated and able to work independently and collaboratively
  7. Excellent time management and organizational skills

Other Details:

  • Company Size: 20+
  • Work Mode: Hybrid
  • Working Hours: 6pm - 2am
  • Working Days: Monday - Friday
  • Experience: 1+ years

About HR Ways:

HR Ways is an award-winning technical recruitment firm helping software houses and IT product companies worldwide find IT talent. We serve over 300 employers globally, ranging from the world's biggest SaaS companies to emerging startups. We have offices in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and more. Join our WhatsApp channel https://shorturl.at/983az to stay updated or visit www.hrways.co to learn more.

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