SEO Analyst

1 week ago

Rawalpindi Cantonment, Pakistan Translation Empire Full time

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and Skills

  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google will be a plus.
  • In-depth experience with website analytics tools.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-driven field.
  • 2-4 years of experience in a relevant field.

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