Digital Content Manager

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A Digital Content Manager creates engaging and compelling written content for various social media platforms, aiming to capture audience attention, convey brand messages effectively, and drive engagement and conversions.

Here's a more detailed breakdown of what a Digital Content Manager does:

Responsibilities:

Content Creation:

·Write, edit, and publish social media content (posts, web, ads, stories, PR etc.) across different platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

·Develop content strategies and calendars to ensure consistent and engaging content delivery.

·Craft compelling messages that resonate with the target audience and align with the brand's voice and goals.

·Optimize content for different platforms, considering character limits, image formats, and platform-specific best practices.

Engagement and Community Management:

Monitor user engagement (comments, likes, shares) and respond to followers in a timely and relevant manner.

Identify and respond to trends and emerging topics within the industry to maintain relevance.

Develop and implement strategies to increase engagement and build a strong online community.

Brand Consistency and Messaging:

Ensure all social media content aligns with the company's brand guidelines, tone, and overall marketing strategy.

Stay up-to-date with the latest social media trends and best practices.

Collaborate with other marketing team members to ensure a cohesive brand experience across all channels.

Analysis and Reporting:

Track and analyze social media performance metrics (reach, engagement, conversions) to measure the effectiveness of content and campaigns.

Use data and insights to refine content strategies and improve future campaigns.

Prepare reports and presentations to communicate key findings and recommendations.

Skills:

Strong Writing Skills: Excellent grammar, spelling, and punctuation skills are essential.

Creativity and Storytelling: Ability to craft engaging and persuasive narratives that capture attention.

Social Media Knowledge: Understanding of different platforms, their audiences, and best practices.

Communication Skills: Ability to communicate effectively with both internal and external stakeholders.

Analytical Skills: Ability to track data, identify trends, and make data-driven decisions.

Adaptability: Ability to learn quickly and adapt to changing social media trends and algorithms.

Attention to Detail: Accuracy and precision in all aspects of content creation.

Time Management: Ability to meet deadlines and manage multiple tasks simultaneously.

Requirements:

·Proven experience as a copywriter, content writer, or similar role in digital marketing or social media.

·Strong writing, editing, and proofreading skills with a keen eye for detail.

·Knowledge of social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) and their best practices.

·Creativity and ability to craft engaging and persuasive content tailored to different audiences.

·Familiarity with SEO principles, keyword research, and social media analytics tools is a plus.

·Ability to work independently and meet deadlines in a fast-paced environment.

·Strong communication and collaboration skills.

·Experience with content management systems (CMS) or social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) is a plus.

Preferred Qualifications:

·Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

·Experience in writing for multiple industries or niches.

·Basic graphic design or video editing skills (Canva, Adobe Suite) are a plus.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Public Relations, and Writing/Editing
• IndustriesRetail Health and Personal Care Products

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