Head of Media Strategy

Overview of job

EssenceMediacom is an agency of GroupM, the world's largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head of Media Strategy to join us. In this role, you will be responsible for leading the strategic vision and direction for media planning and buying for a telecommunications client. This role requires a deep understanding of the telco industry, audience behavior, and evolving media landscapes to develop data-driven and innovative media strategies that drive brand growth and business impact.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to: Business Director

3 best things about the job:

• Client that likes to be hands-on and wants to learn more.
• Have fun while working.
• Be part of a team that works and plays together.

In this role, your goals will be:

In three months:

• Build a rapport with the immediate team.
• Establish relationships with media vendors.
• Ensure all processes employed by the team are compliant.

In six months:

• Monthly meetings to be run and executed by you.
• Have made or developed any changes that will impact any buying performance to the clients.
• Clear and concise communication skills – written and verbal.

In 12 months:

• Having started to develop skills for the next level.
• Understand and develop negotiations on behalf of the client.
• Demonstrate selling skills with the ability to sell in media plans / additional internal initiatives to clients.
• Achieve the given KPIs given by immediate supervisor.

What your day job looks like at EssenceMediacom:

The essential relationship is with Business Leadership. We're not shying away from the fact that we are looking to emulate the tried and tested creative agency model, where the Strategic Planning Lead and Business Lead work as partners to deliver outstanding client service and outcomes. We aim to create a powerful duo in each of our agency verticals, clients - predominantly Marketing & Brand Managers, your client's creative agency Strategists and Planners, directors & managers of departments – mainly Marketplace (Connected Execution Planning as well as Online and Offline Investment), MBA (EssenceMediacom beyond Advertising) and key media and technology vendors, particularly their strategists.

• Strategic Leadership: Develop and execute integrated media strategies that align with the telco client's marketing objectives and business goals.
• Media Planning & Buying: Oversee the planning and optimization of media investments across all channels, including digital, TV, radio, OOH, and emerging platforms.
• Data & Insights: Leverage consumer insights, competitive analysis, and data analytics to craft impactful media strategies.
• Innovation & Trends: Stay ahead of industry trends, ensuring the adoption of cutting-edge technologies, programmatic media, and AI-driven solutions.
• Stakeholder Collaboration: Work closely with internal teams, including account management, analytics, and creative, to ensure seamless execution.
• Client Management: Act as a key advisor to the telco client, providing strategic recommendations and ensuring high levels of client satisfaction.
• Performance Tracking: Establish KPIs, track campaign effectiveness, and drive optimization to maximize ROI.
• Team Leadership: Mentor and develop a team of strategists and media planners, fostering a culture of innovation and excellence.

What you'll bring:

• A motivated and passionate media professional that strives to understand "why".
• Able to get things done, knows how to organize yourself and others.
• Can strike up conversations with clients and media and talk the talk.
• Knows how to turn data and insights into a story.
• Can see communications trends and solutions clearly.
• Understand how tools and technology can help tell a story.
• Keeps ahead of the industry news, knows what's new and shiny in the market.
• A trusted advisor that can quickly understand the client's business needs and develop a solution.
• Loves to actively share POV on market and industry, both educating our clients and building trust.
• You are a highly skilled communicator, that knows how to simplify the complicated media world and structure of an agency.
• Is seen as a pivotal thought leader by clients when it comes to trading, contracts, vendors, and delivering.
• Numbers are a second language to you and you can translate between both fast, accurately, and effectively.

Minimum qualifications:

• Candidate must have a bachelor's / master's Degree from a reputable educational institute.
• Must have previous experience of at least 5+ years in a strategy and/or planning function.
• The ability to work with data to develop insights and recommendations for clients.
• A collaborative attitude and approach to solving problems.
• A mastery of your strategic capability, and a basic understanding across other forms of strategy, including, but not limited to: Brand strategy, communications strategy, digital & media strategy.
• A constant curiosity to challenge the status-quo.

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

For more information, visit www.mediacom.com

Find us on Twitter @mediacomglobal
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Join us on LinkedIn at linkedin.com/company/Mediacom

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology, and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.