Performance Marketing Manager and Team Leader

Experience Required: 5 to 6+ years experience in a similar role
Location: Karachi, Pakistan

We are a rapidly growing startup in the content creation industry, focusing on managing key creators and producing high-quality content in Pakistan. We are on a mission to scale and find product market fit while fostering a culture of innovation and creativity.

What we are looking for?

We are seeking an experienced and highly motivated Performance Marketing Manager who will be responsible for devising and executing metric-driven advertising campaigns for clients across various platforms, including Facebook, YouTube, TikTok, and more. This role also involves leading and growing a team of digital advertising professionals. The successful candidate should have a proven track record of driving results through performance marketing strategies, with expertise in A/B testing, campaign reporting, metric tracking, and creative input.

1. Devise and execute metric-driven advertising campaigns on platforms such as Facebook, YouTube, TikTok, and other relevant channels, ensuring that all campaigns meet or exceed the desired performance goals.
2. Conduct thorough research and analysis to identify target audiences, optimize campaign targeting, and stay ahead of industry trends to maximize campaign effectiveness.
3. Lead and develop a team of digital advertising professionals, providing guidance, mentorship, and support to drive continuous growth and improvement.
4. Implement A/B testing methodologies to optimize campaign performance, leveraging data-driven insights to make informed decisions and drive conversions.
5. Track and analyze campaign metrics, preparing comprehensive reports to evaluate performance, identify trends, and provide actionable recommendations for optimization.
6. Collaborate with cross-functional teams, including creative, analytics, and marketing, to align strategies, leverage synergies, and ensure impactful creative input in campaigns.
7. Stay up to date with the latest developments in performance marketing, advertising technologies, and industry best practices, sharing knowledge and driving innovation within the team.

1. Proven experience in managing performance marketing campaigns across platforms like Facebook, YouTube, TikTok, Google Ads, etc., with a strong focus on driving results and meeting performance goals.
2. Demonstrated expertise in devising metric-driven campaigns, A/B testing methodologies, campaign reporting, and metric tracking, with the ability to leverage data to optimize performance and ROI.
3. Experience leading and developing high-performing teams, with excellent communication, leadership, and mentoring skills.
4. Strong analytical mindset, with the ability to translate data into actionable insights and strategies.
5. Proficiency in using performance marketing tools and platforms, such as Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, Google Analytics, and other relevant digital advertising platforms.
6. In-depth understanding of digital advertising strategies, including audience targeting, campaign optimization, conversion tracking, and the ability to provide impactful creative input.
7. Exceptional project management skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
8. Passion for staying ahead of industry trends and technologies, and a commitment to continuous learning and professional development.

5+ years of experience in performance marketing, with a focus on running successful campaigns across various platforms. Proven track record of achieving performance goals and driving results through performance marketing strategies, Proficiency in performance marketing tools and platforms.