SEO Executive

2 weeks ago

Karachi, Sindh, Pakistan digiDOTS Full time

digiDOTS is a rapidly expanding Digital Marketing agency with a mixture of high profile and SME clients. We specialise in Search Engine Optimisation, Social Media, Conversion Rate Optimisation and Search Engine Marketing (PPC). Due to company growth, we're looking to recruit a SEO executive with a track record to join our SEO team.

This role involves managing a portfolio of clients and improving their search engine optimisation by using techniques including but not exclusive to:

  • Keyword Research
  • Copy Optimisation
  • Article Marketing
  • Site structure
  • URL rewrites
  • Social media
  • Blogging
  • Link building

An understanding of Paid search marketing would be advantageous. A critical element of this role is to improve rankings for the clients assigned to your portfolio and deliver reporting on a monthly basis.

A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena. The ability to organise, prioritise and meet deadlines is essential as is the ability to communicate with clients in a polite and professional manner.

Job Specification

Required Skills

  • On page optimization
  • Keyword/ Key phrase research
  • Editing meta tags, page titles, alt tags
  • Images optimization and description
  • Keyword research, analysis, and implementation into content and other aspects of websites
  • Internal link building
  • Stay up to date with industry trends and news for our industries
  • Analyze ranking reports and analytics data to make recommendations and take actions to optimize sites
  • Perform website evaluations to identify areas of improvement and potential issues
  • SEO Specialist would make recommendations and implement them on sites as needed
  • Create calls to action to drive more conversions on websites
  • Knowledge of Google webmaster tools
  • Knowledge of Disavow tool
  • Knowledge of different CMS such as Magento, Wordpress, Joomla etc
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