Business Development Officer

3 days ago

Lahore, Punjab, Pakistan Iadsr Full time

This is a full-time on-site role for a Business Development Officer at Fission Monster in Lahore. The role involves daily tasks related to new business development, including utilizing analytical skills, managing finance aspects, effective communication, and providing excellent customer service.
A Business Development Officer (BDO) in a digital marketing agency plays a key role in driving growth and expanding the agency's client base. Their responsibilities typically include:Identifying New Business Opportunities:

  • Researching and identifying potential clients across various industries who could benefit from digital marketing services.
  • Exploring new market trends, niches, and emerging industries where the agency could provide value.
  • Networking with potential clients and industry professionals at events, conferences, and through online platforms like LinkedIn.
Building and Maintaining Client Relationships:
  • Establishing and nurturing strong relationships with new and existing clients.
  • Acting as the primary point of contact for clients during the business development process.
  • Understanding client needs and aligning agency services with those needs to build long-term partnerships.
Pitching Services and Proposals:
  • Developing tailored proposals and presentations that highlight the agency's digital marketing capabilities and how they can solve client challenges.
  • Leading the sales process by conducting initial consultations, responding to requests for proposals (RFPs), and negotiating contracts.
  • Preparing cost estimates, pricing strategies, and project timelines to present to potential clients.
Collaborating with Internal Teams:
  • Working closely with the marketing, creative, and technical teams to understand the agency's offerings and ensure client needs are met.
  • Providing feedback from clients to the team to improve service delivery and enhance customer satisfaction.
Achieving Sales Targets:
  • Setting and achieving monthly, quarterly, and annual sales targets to contribute to the agency's revenue growth.
  • Tracking sales metrics and performance to measure success and identify areas for improvement.
Market Research & Competitor Analysis:
  • Conducting in-depth market research to understand client needs, industry trends, and competitive positioning.
  • Analyzing competitor offerings, pricing strategies, and marketing tactics to position the agency effectively.
Branding and Marketing:
  • Helping promote the agency's brand by attending industry events, webinars, and participating in content marketing efforts such as blogs or case studies.
  • Leveraging online platforms and social media to enhance visibility and attract leads.
Tracking Industry Trends:
  • Staying updated with digital marketing trends, tools, and technologies to better understand client requirements and offer relevant solutions.
  • Sharing insights and strategies with the internal team to enhance service offerings and keep the agency competitive.
Qualifications
  • New Business Development and Analytical Skills
  • Finance Management abilities
  • Strong Communication and Customer Service skills
  • Experience in the digital industry.
  • Bachelor's degree in Business Administration or related field
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