SEO Specialist

1 week ago

Lahore, Punjab, Pakistan Software Finder Careers Full time

We are seeking a detail-oriented and analytical SEO Specialist to join our growing digital team. In this role, you will be responsible for executing on-page, off-page, and technical SEO strategies to improve organic search performance. You'll work closely with the SEO Team Lead, content creators, designers, developers, and the off-page team to implement best practices and drive measurable growth.

Key Responsibilities

  • On-Page & Technical SEO
  • Conduct keyword research, competitor analysis, and semantic keyword clustering to identify optimization opportunities.
  • Optimize website content, metadata, headings, internal linking, and image SEO based on semantic SEO best practices.
  • Monitor and resolve technical issues affecting SEO such as crawl errors, broken links, and page speed issues.
  • Implement structured data/schema markup where applicable.
  • Collaborate on the development and refinement of topical maps to support content planning and authority building.
  • Content Optimization
  • Work closely with the content team to ensure semantic SEO principles are followed during content creation.
  • Perform content audits and optimize existing content to improve rankings, internal linking, and topical depth.
  • Identify content gaps, suggest new topic ideas, and assist in building topical authority across key business categories.
  • Support the development of pillar pages and cluster content based on topical map strategies.
  • Analytics & Reporting
  • Track and analyze website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
  • Generate and deliver regular performance reports and insights to the SEO Team Lead.
  • Monitor keyword rankings, traffic trends, and user engagement metrics.
  • Collaboration with Off-Page Team
  • Provide link acquisition requirements including target pages, anchor texts, and domain authority guidelines.
  • Monitor the quality of acquired backlinks and ensure alignment with topical relevance and authority goals.
  • Assist in backlink audits and disavow processes when needed.
  • Ongoing SEO Maintenance
  • Stay updated with the latest search engine algorithm updates, semantic search trends, and industry best practices.
  • Continuously monitor website health and SEO performance, identifying issues and opportunities.
  • Participate in continuous improvement of topical maps and knowledge graphs for improved indexing and authority.

Requirements
  • 2–3 years of hands-on SEO experience (agency or in-house).
  • Solid understanding of SEO fundamentals including keyword research, semantic SEO, content optimization, and technical SEO.
  • Experience with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, etc.
  • Ability to perform detailed audits and make actionable recommendations.
  • Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
  • Strong analytical skills and attention to detail.
  • Effective communication skills and the ability to work cross-functionally

Preferred Qualifications
  • BBA, BSCS, or equivalent
  • Experience in off-page SEO or working with link-building teams
  • Familiarity with schema markup, Core Web Vitals, and other technical SEO elements
  • Practical experience with topical authority building, semantic SEO, and topical map creation
  • Experience in SEO for B2B and SaaS websites is a plus

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.
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