Product Marketing Manager

4 weeks ago


Rawalpindi Cantonment, Pakistan The Fas Solutions Full time
Job Responsibilities
  • Own and improve the full customer journey from lead to prospect to customer to champion.
  • Engage with customers in support of the above.
  • Translate technical details into benefits for the user.
  • Follow and analyze market trends to position products.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (landing pages, ad campaigns).
  • Work with various roles (design, content, acquisition, product, sales) to implement strategies.
  • Test marketing product features, releases, and ad copy.
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
Job Specification

Requirements and Skills:

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role.
  • Background in design and copywriting is a plus.
  • Experience with early stage SaaS products is a plus.
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  • Working knowledge of web analytics tools (Google Analytics, WebTrends).
  • Creativity.
  • Analytical mind and strong quantitative skills.

Location: Information Technology and Services - Islamabad, Pakistan

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