Product Marketing Manager
3 weeks ago
- Own and improve the full customer journey from lead to prospect to customer to champion.
- Engage with customers in support of the above.
- Translate technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching).
- Craft compelling messages across marketing channels (landing pages, ad campaigns).
- Work with various roles (design, content, acquisition, product, sales) to implement strategies.
- Test marketing product features, releases, and ad copy.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
Requirements and Skills:
- Proven experience as a Product Marketing Manager, Brand Manager or similar role.
- Background in design and copywriting is a plus.
- Experience with early stage SaaS products is a plus.
- Familiar with product marketing tactics (e.g. integrated marketing campaigns).
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- Creativity.
- Analytical mind and strong quantitative skills.
Location: Information Technology and Services - Islamabad, Pakistan
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