Web Scraping and Lead Optimization Specialist

Title: Technical Lead Generation Manager

Location: Plot no:4, Road GLC-04, Business Park, IBECHS (Zone-IV), Gulberg Green, Islamabad

Working Hours: 9:00 am – 5:00 pm EST (Monday to Friday)

Job Nature: Permanent, Full-time

About Us:

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

About You:

As our Technical Lead Generation Manager, your main goal is to build and manage processes that capture new leads at scale—without needing direct outreach or marketing campaign ownership. You will be the technical backbone of our lead generation efforts, working closely with CRM, data enrichment tools, and automation platforms to ensure our sales and marketing teams receive a steady flow of accurate, high-quality prospect data.

Responsibilities:

• Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
• Evaluate new data providers, list providers, and lead databases to continually expand and refine our prospect lists.
• Enrich and validate lead information (e.g., job titles, contact details, company size, industry) using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
• Configure and maintain lead-generation workflows in marketing automation platforms (e.g., Pardot) or specialized lead-gen tools.
• Implement scripts, integrations, or plugins to automate repetitive tasks (e.g., data cleaning, segmentation, deduplication).
• Collaborate with Python developers to set up data pipelines (e.g., via Zapier, Python scripts, APIs) that sync leads between various tools and systems.
• Develop and enforce data hygiene best practices to ensure accuracy and consistency of lead data.
• Monitor databases and CRMs (e.g., Salesforce) for duplicate or incomplete records, merging or updating data as necessary.
• Regularly audit lead data sources, ensuring compliance with privacy regulations (GDPR, CCPA) and company policies.
• Implement or refine lead scoring models to help the sales team prioritize high-value prospects.
• Segment leads based on attributes like industry, company size, or region to enable targeted follow-up by sales or marketing.
• Continuously evaluate lead quality and provide insights for ongoing optimization.
• Track and report on key lead-generation metrics, such as cost per lead, lead velocity, data accuracy, and pipeline contribution.
• Proactively analyze lead conversion trends to identify gaps or new opportunities for data acquisition.
• Present findings and recommendations to cross-functional stakeholders, including marketing ops, sales ops, and leadership.
• Stay current on emerging tools, technologies, and best practices for data-driven lead generation (e.g., AI-driven prospecting, account-based data orchestration).
• Prototype and test new data acquisition strategies—like extracting data from niche platforms or automating enrichment with custom scripts.
• Evaluate the ROI of any new or existing tools and make recommendations for continuous improvement.

Skills & Qualifications:

• Bachelor's degree in computer science, Information Systems, Marketing, or a related field (or equivalent work experience).
• 2–4+ years of experience in a data-driven lead generation, marketing operations, or growth operations role—ideally in a B2B SaaS environment.
• Practical experience with data scraping or lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo.io).
• Familiarity with Salesforce and marketing automation platforms (Marketo, Pardot, etc.).
• Comfort working with APIs and data integration platforms (e.g., Zapier, Workato).
• Strong command of data analysis and reporting; able to interpret metrics and recommend improvements.
• Meticulous approach to data hygiene, documentation, and compliance.
• Excellent written and verbal communication skills; able to translate technical insights for non-technical stakeholders.
• Ability to collaborate with sales ops, marketing, and IT teams to ensure seamless data alignment and lead handoff.
• Eagerness to explore and experiment with new data sources, growth hacks, and automation workflows.
• Capable of troubleshooting and resolving technical or data-related issues quickly.

What we Offer:

• Competitive salary package based on experience
• Comprehensive Group Health and Life Insurance
• Gratuity
• EOBI
• Transport facility (If place of residency is within a 25-kilometer radius of company's address) / Fuel allowance
• Paid time off (Annual, Sick, Casual, Bereavement, Parental)
• Staff recognition programs
• Staff training programs
• Career progression. We have a long-standing history of promotion from within
• An enriched workplace culture that supports growth, development, and, most importantly, having fun

Special note: Only the shortlisted candidates will be contacted due to the high turnout volume.

We appreciate you taking the time and look forward to reviewing your application.

WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate's qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.