Data-Driven Lead Generation Specialist

18 hours ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Job Summary:

We are seeking a skilled Data-Driven Lead Generation Specialist to join our team. As a key member of our sales operations team, you will be responsible for building and managing processes that capture new leads at scale.

About the Role:

  • Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
  • Evaluate new data providers, list providers, and lead databases to continually expand and refine our prospect lists.
  • Enrich and validate lead information using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
  • Configure and maintain lead-generation workflows in marketing automation platforms or specialized lead-gen tools.
  • Implement scripts, integrations, or plugins to automate repetitive tasks.
  • Collaborate with developers to set up data pipelines that sync leads between various tools and systems.
  • Develop and enforce data hygiene best practices to ensure accuracy and consistency of lead data.
  • Monitor databases and CRMs for duplicate or incomplete records, merging or updating data as necessary.
  • Audit lead data sources, ensuring compliance with privacy regulations and company policies.
  • Implement or refine lead scoring models to help the sales team prioritize high-value prospects.
  • Segment leads based on attributes like industry, company size, or region.
  • Continuously evaluate lead quality and provide insights for ongoing optimization.
  • Track and report on key lead-generation metrics, such as cost per lead, lead velocity, data accuracy, and pipeline contribution.

Requirements:

  • Bachelor's degree in computer science, Information Systems, Marketing, or a related field (or equivalent work experience).
  • 2–4+ years of experience in a data-driven lead generation, marketing operations, or growth operations role.
  • Practical experience with data scraping or lead enrichment tools.
  • Familiarity with Salesforce and marketing automation platforms.
  • Comfort working with APIs and data integration platforms.
  • Strong command of data analysis and reporting.
  • Meticulous approach to data hygiene, documentation, and compliance.
  • Excellent written and verbal communication skills.
  • Ability to collaborate with sales ops, marketing, and IT teams.


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