
Data-Driven Lead Generation Specialist
18 hours ago
Job Summary:
We are seeking a skilled Data-Driven Lead Generation Specialist to join our team. As a key member of our sales operations team, you will be responsible for building and managing processes that capture new leads at scale.
About the Role:
- Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
- Evaluate new data providers, list providers, and lead databases to continually expand and refine our prospect lists.
- Enrich and validate lead information using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
- Configure and maintain lead-generation workflows in marketing automation platforms or specialized lead-gen tools.
- Implement scripts, integrations, or plugins to automate repetitive tasks.
- Collaborate with developers to set up data pipelines that sync leads between various tools and systems.
- Develop and enforce data hygiene best practices to ensure accuracy and consistency of lead data.
- Monitor databases and CRMs for duplicate or incomplete records, merging or updating data as necessary.
- Audit lead data sources, ensuring compliance with privacy regulations and company policies.
- Implement or refine lead scoring models to help the sales team prioritize high-value prospects.
- Segment leads based on attributes like industry, company size, or region.
- Continuously evaluate lead quality and provide insights for ongoing optimization.
- Track and report on key lead-generation metrics, such as cost per lead, lead velocity, data accuracy, and pipeline contribution.
Requirements:
- Bachelor's degree in computer science, Information Systems, Marketing, or a related field (or equivalent work experience).
- 2–4+ years of experience in a data-driven lead generation, marketing operations, or growth operations role.
- Practical experience with data scraping or lead enrichment tools.
- Familiarity with Salesforce and marketing automation platforms.
- Comfort working with APIs and data integration platforms.
- Strong command of data analysis and reporting.
- Meticulous approach to data hygiene, documentation, and compliance.
- Excellent written and verbal communication skills.
- Ability to collaborate with sales ops, marketing, and IT teams.
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