Social Media Manager

Marketing degree is welcomed but not required with relevant work experience.

The Social Media Manager will administer the company's social media marketing and advertising. Responsibilities include but are not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Administrate the creation and publishing of relevant, original, high-quality content
• Create a regular publishing schedule
• Promote content through social advertising

Related roles include: Digital Marketing Manager, Content Marketing Manager, Customer Experience Manager, Community Manager.

• Knowledge and experience in traditional marketing principles; marketing degree is welcomed but not required with relevant work experience
• Creativity and documented immersion in social media; provide links to profiles as examples
• Proficient in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Ability to balance creative and analytical aspects of marketing
• In-depth knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and their strategic deployment
• Excellent writing and language skills
• Working knowledge of the blogging ecosystem relevant to the company's field
• Ability to communicate effectively in written and video formats
• Strong sales relationship-building skills, online and offline
• Effective time management
• Team player with leadership qualities in content development and reputation management
• Technical aptitude and quick learner of new tools
• Knowledge of SEO principles, keyword research, Google Analytics, and social media optimization
• Functional knowledge or experience with WordPress
• Excellent social customer service skills: empathy, patience, advocacy, conflict resolution
• Ability to identify potential negative or crisis situations and apply conflict resolution principles

Responsibilities of the Social Media Manager

• Brand development
• Identify target customers
• Set clear objectives to address issues like website traffic, brand awareness, reputation, and sales
• Develop visual design and web development strategies
• Engagement strategy including audience growth, profiling, content reach, and response management

Essential Duties

• Manage social media campaigns and daily activities
• Create and manage content (images, videos, text)
• Monitor and respond to users, cultivating leads and sales
• Conduct online advocacy and cross-promotions
• Develop community and influencer outreach
• Oversee design elements for social media profiles and campaigns
• Design and manage promotions and social ad campaigns
• Build and monitor online reviews and reputation
• Analyze key metrics and adjust strategies accordingly
• Report results and ROI to management
• Engage actively in social media dialogues and questions
• Map out comprehensive marketing plans based on testing and metrics
• Implement strategies to gather positive customer reviews
• Stay updated on social media trends and tools
• Continuously educate to maintain effectiveness
• Identify and report threats or opportunities from user-generated content
• Analyze campaigns and provide data-driven recommendations
• Monitor benchmarks and effectiveness of social media campaigns