Deputy Director Marketing

3 weeks ago

Islamabad, Islamabad, Pakistan Zong CMPak Ltd Full time
Deputy Director Marketing - Brands & MediaDeputy Director Marketing - Brands & Media

Direct message the job poster from Zong CMPak Ltd

Job Purpose:

The Deputy Director Marketing - Brands & Media is a strategic leadership position responsible for managing and enhancing brand equity, ensuring effective media planning and buying (both digital and traditional), and executing impactful out-of-home activations (BTL activities). This role demands a visionary leader capable of linking brand strategy with organizational goals, while driving innovative marketing initiatives to establish and sustain Zong as a distinguished digital operator in Pakistan.

Job Responsibilities:

Brands Management:

  • Drive demand generation for products, offers, and services through cohesive communication across all touchpoints.
  • Align brand strategy with Zong's commercial objectives to position it as a leader in Pakistan's digital transformation.
  • Establish Zong's brand as extraordinary in the industry, leveraging its connection with China Mobile.
  • Oversee all product communication (Digital, TV, Radio, Print, POS), ensuring alignment with business objectives and quality standards through pre-launch assessments and post-launch evaluations.
  • Manage relationships with advertising agencies, conducting quarterly performance evaluations to ensure top-tier industry standards.
  • Strengthen brand equity for Zong across all customer touchpoints.
  • Provide leadership and guidance to teams managing branding, media, and marketing operations.

Media Planning & Buying:

  • Develop effective media strategies aligned with long-term brand objectives.
  • Propose, manage, and evaluate Zong's thematic and tactical media plans.
  • Ensure efficient and innovative presence across all media channels, including Digital Platforms, TV, Radio and cable networks.
  • Negotiate and acquire media properties at the best possible rates.
  • Monitor and reconcile planned versus actual airtime, ensuring accuracy and transparency.
  • Provide strategic and tactical recommendations to product teams and senior management regarding marketing communication and media touchpoints.
  • Lead presentations to senior management for review, feedback, and approvals.

Marketing Operations:

  • Oversee OOH media planning, execution, monitoring, and reporting, ensuring compliance with KPIs.
  • Manage vendor and agency contracts related to OOH and activation activities.
  • Plan and execute brand activations, ensuring impactful and timely delivery.
  • Evaluate, plan, and manage sponsorships and events, monitoring their impact and reporting results.
  • Support segment & products teams with operational marketing tasks to ensure seamless execution.

Education:

  • In principle have a minimum of Bachelors Degree or above

Work Experience:

  • Minimum 8 years of relevant experience is required
Seniority level
  • Seniority levelDirector
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesTelecommunications

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