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Asst. Manager Digital

4 weeks ago

Lahore, Punjab, Pakistan Visa Vertex Full time
Asst. Manager Digital & Conventional Marketing

As a part of our expansion plan at Visa Vertex, Lahore DHA Office, we have an opening of "Assistant Manager Digital & Conventional Marketing"

  • Build, plan and implement the overall digital marketing strategy
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Plan and execute lead generation and successful conversions
  • Instrument conversion points and optimize user funnels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Provide PPT presentations to corporate clients
Job Specification
  • BS-BBA/MS-MBA degree in Digital Marketing or a closely related field
  • At least 2 years working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience of managing digital marketing budgets
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent presentation skills
  • Willing to travel within and out of the city occasionally
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