
Meta and Google AD Strategist
1 day ago
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About TVGM GroupTVGM Group is a multi-brand company operating across the UAE, Pakistan, and the US, focusing on creative content, business services, and events. Our verticals include:
- TVGM World – High-end content production and filmmaking
- GetBiz Dubai – Business setup, licensing, and immigration services in the UAE
- Photobooth PK / Photobooth ME – Premium photobooth services for weddings and events across Pakistan and the Middle East
- NextShot Weddings by TVG – A premium wedding concierge brand offering full-service event coverage, including luxury photography, cinematic filmmaking, and personalized client experiences
We are seeking a Meta and Google Ad Strategist to lead digital ad campaigns across our brands, focusing on media planning, paid ad management, and performance optimization. This is a remote, part-time/freelance role (approx. 15 hours/week).
Responsibilities- Plan and manage paid media campaigns on Meta & Google Ads
- Develop media plans, manage budgets, placements, and targeting strategies
- Implement keyword structures, exclusions, and audience segmentation
- Optimize campaigns based on ROAS, CPL, CTR, and conversion tracking
- Set up tracking (Pixel, CAPI, GTM) and integrate with CRMs (Bitrix24, HubSpot, Zoho)
- Collaborate with creative teams to ensure messaging alignment
- Report performance insights and recommend optimization strategies
- Proven experience managing Meta and Google Ads campaigns
- Prior experience in the UAE / GCC is highly preferred
- Experience with real estate campaigns is a strong advantage
- Familiarity with CRM tools like Bitrix24, Zoho, or HubSpot
- Strong understanding of media planning, audience segmentation, and lead generation
- Self-motivated, independent, results-driven
Send your portfolio, past results, or a short intro demonstrating your performance in paid ad campaigns. While we prefer candidates from Lahore or Islamabad, this is a remote role open worldwide.
Additional Information- Seniority level: Entry level
- Employment type: Part-time
- Industry: Advertising Services
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