Marketing Coordinator And Digital Analyst

4 weeks ago

Karachi, Sindh, Pakistan HMI Ventures Full time
Marketing Coordinator And Digital Analyst

BBA, MBA in Marketing from top tier University

We are seeking a technology savvy Marketing Coordinator, who has experience in Digital Analytics and Inbound Marketing. We're looking for an exceptionally creative, data-driven, and customer-centric marketing coordinator who wants to be a part of a fast-growing environment. The ideal candidate would be comfortable in coordinating marketing functions for a FMCG company as well as have a clear understanding of CRM, analytics, and inbound marketing. This is a role for only someone who is an exceptional achiever with superior problem solving skills. A high salary package and career growth awaits the right member of our team.

Job Specification

Participate in the development of and is responsible for maintaining all marketing resource materials - brochures, photographs, files, presentations, POS material, promotion material.
Track sales, maintain calendars & databases, and prepare marketing reports and presentations.
Research, analyze and maintain competitive and industry information.
Inbound marketing: List management, CRM, and responsible for the design, development, implementation and maintenance of all email mail-outs, campaign planning, email strategy and post campaign analysis.
Use various analytic tools including Google Analytics, Kissmetrics, etc. to gain insight about online consumer behavior and report the same.
Ensure that the brand is clearly defined internally and externally, and consistently applied throughout all communications, advertisements and outreach efforts, and the product experience itself.
Perform analysis and report on all marketing initiatives and promotions.
Plan meetings and trade shows by identifying, assembling, and coordinating requirements; developing schedules and assignments; coordinating mailing lists.
Other job-related activities as requested.
Work closely with the Field Marketing Manager to facilitate their marketing strategies and plans.

Required Skills
  • Excellent English written and verbal skills; superior presentation skills, ability to make dashboards.
  • Ability to effectively work and build relationships with a wide range of people and personalities.
  • Dedicated to meeting the expectations and requirements of internal and external customers; seeks customer information and uses it for improvements in products and services.
  • Orchestrate multiple activities at once to accomplish a goal to get things done; uses resources effectively and efficiently; organizes information in a useful manner.
  • Uncompromised ethics and integrity.
  • Strong critical thinking skills, a methodical approach to problem solving, excellent skills at executing plans.
  • Strong organization skills with the ability to multi-task.
  • Strong initiative and good judgment, strong attention to detail.
  • High degree of independence, initiative, responsibility, accountability and internal motivation.
  • Evidence of continuous, self-directed learning.
  • Extremely comfortable with learning online tools and using them to fulfill goals; well versed with Google Analytics/Other web analytic tools.
  • Problem solving skills.
Other Requirements

Minimum Bachelors Degree from a Top Tier Pakistan University (IBA/LUMS) or an International University in the field Marketing, Communication, Analytics, Online Marketing, Business or related field.
Superior academic record with fluent written and spoken English.
3-10 years marketing experience in a Fast Moving Consumer Goods company or a digital/interactive agency.
Karachi based position with possible international travel.

Information Technology and Services - Karachi, Pakistan

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