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Digital Marketing Analytics Specialist

4 weeks ago

Karachi, Sindh, Pakistan Syngenta Full time

Company Description

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity's most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

Job Description

We are looking for an experienced digital marketing analyst to support our Global Digital Marketing team. Your responsibilities will include tracking online marketing trends, collecting, analyzing and visualizing digital marketing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with various stakeholders.

To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team – a real team player

Responsibilities

  • Support development of Digital Marketing Analytics & Data Strategy.
  • Collect and analyze customer, marketing, and web behavioral data.
  • Review and test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
  • Develop and present learnings from your analyses, including actionable insights and recommendations.
  • Develop digital campaign and web measurement strategies including tag management.
  • Create dashboards, data visualizations, and campaign and website performance reports.
  • Monitor and analyze digital media and marketing trends.
  • Communicate and present to colleagues, senior managers, and clients.
Qualifications
  • Bachelor's degree in marketing or a related field.
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, Google Data Studio/Lookerstudio and other visualization tools.
  • 5+ years of deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms.
  • Experience working with data lakes and data platforms for marketing purposes.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Chemical Manufacturing
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