Digital Marketing Operations Specialist

Digital Marketing Operations Specialist (SaaS)

Join to apply for the Digital Marketing Operations Specialist (SaaS) role at KNOATIV.

Introduction

At Valus, we're building the future of loyalty through AI-powered SaaS solutions that help businesses connect with their customers in smarter, more meaningful ways. We thrive on collaboration, innovation, and the relentless pursuit of creating value at every touchpoint.

Our team is driven by curiosity, creativity, and a growth mindset. Every challenge is a chance to learn, every idea can spark transformation, and every individual contributes to shaping the journey ahead. Together, we explore new possibilities, push boundaries, and design solutions that scale globally while delivering real impact locally.

About The Role

As a Digital Marketing Operations Specialist at Valus, you will play a pivotal role in driving growth by overseeing digital marketing operations, CRM management, and campaign execution within a SaaS environment. This role blends strategic planning with hands-on execution across CRM platforms, paid advertising, SEO, analytics, website optimization, and marketing automation.

You will be responsible for managing the full digital funnel from acquisition to engagement and retention, using a stack of best-in-class SaaS marketing tools. This is a high-ownership role, ideal for someone who thrives in fast-paced SaaS ecosystems, enjoys experimenting with growth levers, and has proven experience in scaling marketing operations for tech-driven businesses.

Key Responsibilities

• CRM & Automation: Manage and optimize CRM platforms (HubSpot, Go High Level, or similar), building automated workflows, nurturing campaigns, and lead scoring systems.
• Paid Advertising: Set up, manage, and optimize Google Ads campaigns (Search, Display, Retargeting), plus Meta and LinkedIn Ads, focused on ROI, pipeline contribution, and product adoption.
• SEO & Content: Lead proven SEO strategies including keyword research, technical SEO, and on-page/off-page optimization while coordinating SEO-aligned content creation.
• Analytics & Insights: Leverage tools like Google Analytics, Hotjar, and Google Tag Manager to analyze user journeys, funnels, and conversion rates; provide actionable insights.
• CMS & Web Optimization: Manage and optimize WordPress sites and landing pages, ensuring SEO-friendly design, fast load speeds, and high conversion rates.
• Growth Experiments: Design and run A/B tests (Optimizely, VWO) to improve acquisition and engagement continuously.
• Cross-Team Collaboration: Partner with product, sales, and design teams to align marketing campaigns with SaaS product goals and customer lifecycle stages.
• Market Operations: Own day-to-day digital marketing operations with a SaaS-first mindset, ensuring campaigns are scalable, measurable, and data-driven.

Success Metrics

• Growth in qualified leads and sales pipeline contribution from digital channels.
• Improved ROI and efficiency across paid campaigns.
• Increase in organic traffic, keyword rankings, and conversions.
• Effective CRM adoption and automation, leading to stronger engagement and retention.
• Measurable improvements in funnel performance, conversion rates, and SaaS adoption metrics.

Preferred Skills & Experience

• 5+ years in digital marketing with proven experience in a SaaS environment.
• Hands-on expertise with CRM systems (HubSpot, Go High Level, Salesforce Marketing Cloud, or similar).
• Proven experience with Google Ads, Google Analytics, Google Tag Manager, and SEO.
• Strong background with WordPress and website optimization.
• Familiarity with analytics & optimization tools such as Hotjar, Mixpanel, Amplitude, Heap, or Looker Studio.
• Experience with SEO and competitive research tools (Ahrefs, SEMrush, Moz).
• Knowledge of automation and workflow tools (Zapier, Make, ActiveCampaign, Customer.io).
• Exposure to growth experimentation tools (Optimizely, VWO) and conversational marketing (Intercom, Drift).
• Strong content creation and copywriting skills for SaaS marketing.
• Data-driven mindset with strong reporting and dashboarding capabilities.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Media

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