Performance Marketing Specialist

4 days ago

Lahore, Punjab, Pakistan Istudywise Full time
Overview

We're looking for a skilled and driven Performance Marketing Specialist to lead our paid advertising initiatives. You'll be responsible for the strategy, execution, and optimization of all paid media campaigns with a primary focus on lead generation. This is a fast-paced role that requires a proactive and data-driven approach, with daily reporting to the management team.

Responsibilities
  • Campaign Strategy & Execution: Develop, launch, and manage high-performance paid advertising campaigns across major platforms, with a strong emphasis on Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads. Your main goal will be to drive high-quality lead generation.
  • Daily Optimization & Reporting: Continuously monitor and optimize campaigns based on real-time data. You will be responsible for creating and delivering insightful daily reports on key performance indicators (KPIs) to the management team.
  • Data Analysis & Insights: Track and analyze campaign performance metrics using tools like Google Analytics, Facebook Business Manager, and Google Ads. Use data to identify trends, opportunities, and areas for improvement.
  • Audience Targeting: Implement advanced audience segmentation, including custom and lookalike audiences, to maximize reach and engagement.
  • Budget Management: Efficiently manage and allocate advertising budgets to achieve optimal return on ad spend (ROAS) and cost-per-lead (CPL) goals.
Requirements
  • Experience: Proven experience in a performance marketing role with a strong track record of success in lead generation campaigns.
  • Platform Expertise: Must have hands-on expertise in managing campaigns on Facebook Ads, Google Ads, and TikTok Ads.
  • Technical Skills: Proficient with Google Analytics, Facebook Pixel, and conversion tracking. Experience with Google Tag Manager is a plus.
  • Analytical Skills: Ability to quickly analyze data, extract actionable insights, and make strategic decisions.
  • Communication: Excellent verbal and written communication skills are essential for daily reporting and team collaboration.

If you are a results-oriented marketer with a passion for driving growth and are comfortable working in a dynamic environment, we encourage you to apply.

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Consulting
  • Industries: Public Relations and Communications Services
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