Principal Platform Consultant

10Pearls is an award-winning end-to-end digital innovation company that helps businesses imagine and build the future. We partner with businesses to help them transform, scale, and accelerate by adopting digital and exponential technologies. Our work includes creating highly usable, secure digital experiences, mobile and software products, cloud adoption and development, and the digitalization of business processes. Our clientele ranges from Global 1000 enterprises to mid-market businesses and high-growth start-ups. We focus on doing well while doing good and actively engage with the communities where we live and work.

10Pearls is seeking a Principal Salesforce Consultant with deep expertise in Apex, Lightning Web Components (LWC), Experience Cloud, and enterprise-level integrations. In this role, you will architect and deliver scalable Salesforce solutions across Sales, Service, and Experience Clouds, ensuring performance, security, and maintainability. You'll serve as a trusted advisor to clients, lead platform transformation initiatives, and provide strategic consulting to shape long-term Salesforce roadmaps. You will mentor developers and admins, drive best practices, and contribute to building high-performing, innovative digital experiences.

• Advanced knowledge of configuration/customization of the platform.
• Ability to propose and devise solutions with little to no code.
• Assist the Architect and coordinate the technical aspects of software development activities including design, architecture, development and implementation of applications.
• Identify and implement opportunities for development process improvement like evaluating and adopting new technologies and platforms, best practices and patterns, creating reusable components & frameworks, etc.
• Provide strategic platform consulting, shaping long-term infrastructure plans that align with clients' business objectives.
• Act as focal point of contact for technical issues for specific work streams across multiple projects.
• Ensure project delivery on time along with adherence to code and quality standards.
• Update knowledge by studying state-of-the-art development tools, programming techniques, and computing equipment; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Knowledge of platform marketplace products, their development lifecycle and best practices.
• Lead platform transformation initiatives, ensuring scalability and security for enterprise clients.
• Act as a trusted advisor to executives, influencing infrastructure strategies at a strategic level.
• Awareness of all available editions of the platform and their pricing model.
• Leverage AI features of the platform to improve productivity of developers and users.
• Awareness of various backup strategies to mitigate risk.
• Leverage version control and CI/CD features to ensure smooth deployments.
• Ensure code quality/compliance with Static Code Analyzers (such as Apex PMD, ESLint etc.).

• 9+ years of Salesforce experience with strong development skills in Apex (triggers, batch, async processing, platform events).
• Advanced experience with Lightning Web Components (LWC), including reusable frameworks and performance optimization.
• Proficiency in Visualforce for legacy support and modernization.
• Ability to maintain, refactor, and extend Aura Components.
• Expertise in custom theme development for Experience Cloud.
• Skilled in building scalable digital experiences using Aura, LWC, and custom themes.
• Ability to integrate external content and identity management solutions.
• Knowledge of case classification, predictive intelligence, and workflow automation.
• Strong expertise in REST API, SOAP, and Web Services development.
• Experience with middleware integration tools (e.g., MuleSoft, Dell Boomi).
• Skilled in event-driven integrations using Platform Events and Change Data Capture.
• Proficiency in secure authentication with OAuth2, SSO, and Identity Provider configurations.
• Experience with Copado/Salesforce DevOps/Gearset deployment management (pipelines, version control, CI/CD best practices).
• Strong understanding of Git-based branching strategies for Salesforce delivery.
• Hands-on with test automation integration (e.g., Apex tests).
• Expertise in environment strategy including sandboxes, scratch orgs, and managed/unmanaged/unlocked packages.
• Proven ability to design solutions across Sales Cloud, Service Cloud, and Experience Cloud.
• Strong background in scalable and high-performance data model design.
• Governance expertise in coding standards, security reviews, and best practices.
• Experience in leading discovery sessions, workshops, and creating technical roadmaps for enterprise clients.
• Demonstrated ability to mentor developers, admins, and functional consultants.
• Advanced knowledge of Salesforce Flows and Lightning App Builder with all best practices.
• Expertise in understanding of Salesforce Governor Limits and best practices to overcome them.
• Effective use of platform-specific debugging tools and handling (e.g. Apex Replay Debugger).
• Strong skills in performance optimization and system monitoring.
• Expertise in data extraction (SOQL, APIs), transformation (cleansing, deduplication), and loading (Data Loader, Workbench).
• Good grip on Connected Apps, GraphQL API, Pub/Sub API and Metadata API development or implementation.