
Regional Sales Manager
4 weeks ago
Reports To: Director / MD
Location: Lahore
Industry: Building Materials / Construction Chemicals / Finishing Products
About the role:
The Regional Sales Manager will be responsible for overseeing and growing sales operations in the assigned region for products such as Ready-mix Decorative Plaster, Brick Joint Compounds, Tile adhesive, Tile Grout, Wall putty, Skim coat and allied products. This role includes distributor management, project-based sales, contractor engagement, and achievement of regional sales targets.
Responsibilities:
- Drive sales in the assigned region by promoting finishing products to builders, contractors and retailers
- Identify, appoint, and manage distributors, dealers, and sub-dealers within the region
- Develop and maintain strong B2B relationships with architects, consultants, interior designers, and project engineers
- Visit project sites to conduct product demos, resolve technical issues, and ensure correct application methods
- Train and support sales reps, distributors, and applicators on product knowledge and application techniques
- Monitor competitor activity, market trends, and pricing strategies; provide feedback to senior management
- Achieve monthly, quarterly, and annual sales targets
- Collaborate with the marketing team to plan local promotional events, exhibitions, and brand visibility campaigns
- Ensure timely collection of payments and proper documentation from clients and distributors
- Prepare weekly and monthly sales reports for regional performance analysis
- Bachelor's degree in Business, Civil Engineering, or a related field
- 10-12 years of experience in sales of construction or finishing materials (e.g., Experience with ready-mix plasters, wall putty, jointing compounds, or related finishing products.)
- Strong dealer/distributor network in the assigned region
- Good understanding of site application methods and product performance standards
- Excellent communication, negotiation, and leadership skills
- Willing to travel frequently within the region
- Experience with project-based B2B selling in residential, commercial, or infrastructure segments
- Familiarity with interior finishing contractors and fit-out consultants
- Ability to conduct on-site trainings and product presentations
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