Regional Sales Manager

4 weeks ago

Lahore, Punjab, Pakistan The Catalyst Group Full time
The Catalyst Group is hiring a Regional Sales Manager for its client, Shahid Builders, a leading construction company.

Reports To: Director / MD

Location: Lahore

Industry: Building Materials / Construction Chemicals / Finishing Products

About the role:

The Regional Sales Manager will be responsible for overseeing and growing sales operations in the assigned region for products such as Ready-mix Decorative Plaster, Brick Joint Compounds, Tile adhesive, Tile Grout, Wall putty, Skim coat and allied products. This role includes distributor management, project-based sales, contractor engagement, and achievement of regional sales targets.

Responsibilities:
  • Drive sales in the assigned region by promoting finishing products to builders, contractors and retailers
  • Identify, appoint, and manage distributors, dealers, and sub-dealers within the region
  • Develop and maintain strong B2B relationships with architects, consultants, interior designers, and project engineers
  • Visit project sites to conduct product demos, resolve technical issues, and ensure correct application methods
  • Train and support sales reps, distributors, and applicators on product knowledge and application techniques
  • Monitor competitor activity, market trends, and pricing strategies; provide feedback to senior management
  • Achieve monthly, quarterly, and annual sales targets
  • Collaborate with the marketing team to plan local promotional events, exhibitions, and brand visibility campaigns
  • Ensure timely collection of payments and proper documentation from clients and distributors
  • Prepare weekly and monthly sales reports for regional performance analysis

Requirements:
  • Bachelor's degree in Business, Civil Engineering, or a related field
  • 10-12 years of experience in sales of construction or finishing materials (e.g., Experience with ready-mix plasters, wall putty, jointing compounds, or related finishing products.)
  • Strong dealer/distributor network in the assigned region
  • Good understanding of site application methods and product performance standards
  • Excellent communication, negotiation, and leadership skills
  • Willing to travel frequently within the region

Nice to have:
  • Experience with project-based B2B selling in residential, commercial, or infrastructure segments
  • Familiarity with interior finishing contractors and fit-out consultants
  • Ability to conduct on-site trainings and product presentations
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