Senior Marketing

4 weeks ago

Lahore, Punjab, Pakistan Strategic Systems International Full time

JOB TITLE: Senior Marketing and Innovation Manager

DEPARTMENT: Marketing

REPORTS TO: SVP Marketing & Business Development

PURPOSE:

This role requires a unique blend of technical expertise and strategic marketing acumen to drive demand generation, brand awareness, and market positioning for our cutting-edge solutions. The incumbent will play a key role in developing and executing marketing strategies that translate complex technical capabilities into compelling narratives for diverse audiences, including enterprise customers, tech customers, partners, and business decision-makers.

KEY RESPONSIBILITIES:

  • Marketing Strategy & Execution:
    • Develop and execute go-to-market (GTM) strategies for software, data, and AI-driven services and solutions.
    • Design and implement integrated marketing campaigns, leveraging digital, content, ABM, and event-based strategies.
    • Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
    • Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.
  • Content & Thought Leadership:
    • Develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and presentations that effectively communicate technical value.
    • Partner with subject matter experts (SMEs) to create educational and thought leadership content around AI, data analytics, and software innovations.
    • Stay ahead of industry trends and translate emerging technologies into marketable insights and campaigns.
  • Demand Generation & Growth Marketing:
    • Implement account-based marketing (ABM) strategies to engage high-value enterprise customers.
    • Optimize marketing performance through data-driven decision-making, leveraging analytics tools to track KPIs and campaign effectiveness.
  • Cross-Functional Collaboration:
    • Work closely with domain experts and engineering teams to ensure technical accuracy in marketing materials.
    • Collaborate with sales teams to develop sales enablement tools, pitch decks, and training resources.
    • Manage relationships with external agencies, partners, and vendors to scale marketing initiatives.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

  • Must-Have:
    • 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
    • Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
    • Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
    • Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
    • Excellent storytelling and communication skills to translate complex topics into compelling narratives.
    • Independent and Reliable: Thrives in a minimally structured and virtual work environment. Comfortable outside of a traditional, staffed office space.
    • Experience with marketing automation tools, CRM, and analytics platforms.
    • Strong analytical mindset with the ability to measure, optimize, and report on marketing performance.
  • Preferred:
    • Experience marketing to C-level executives, IT decision-makers, and technical buyers.
    • Background in AI, data science, machine learning, or cloud computing marketing.
    • Familiarity with partner marketing and engaging partnership communities.
#J-18808-Ljbffr

  • Senior Media Buyer

    24 hours ago

    Lahore, Punjab, Pakistan Seocial9 (Digital Marketing Agency) Full time

    Direct message the job poster from Seocial9 (Digital Marketing Agency)Co-Founder Seocial9 - Helping clients to optimize their Social/Digital presence. Google Ads | Social Media Marketing | Creative Design | Website…We are seeking a highly motivated and experiencedMedia Buyer / Performance Marketerto join our team and drive data-driven marketing campaigns...

  • Senior Marketing Director

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing DirectorWe are seeking a highly skilled and experienced Senior Marketing Director to lead our national marketing efforts. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive business results.The Senior Marketing Director will be responsible for providing professional...

  • Senior Marketing Position

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing PositionThis is a senior-level marketing role that requires strategic thinking and leadership skills.

  • Senior Marketing Specialist

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing SpecialistWe are seeking an experienced marketing professional to lead our marketing efforts. The Senior Marketing Specialist will be responsible for developing and implementing comprehensive marketing plans, managing marketing budgets, and ensuring alignment with company objectives.Key responsibilities include formulating marketing...

  • Senior Marketing Executive

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    **Senior Marketing Executive**This senior-level marketing role requires a highly experienced and skilled professional who can lead and manage marketing teams. The successful candidate will have a proven track record of delivering high-impact marketing campaigns and achieving business goals.Main Responsibilities:Develop and execute comprehensive marketing...

  • Senior Marketing Professional

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing Professional Job DescriptionWe are seeking a highly skilled and experienced Senior Marketing Professional to join our team. The successful candidate will be responsible for developing and implementing effective marketing strategies to meet our business objectives. As a Senior Marketing Professional, you will analyse market trends and...

  • Senior Marketing Officer

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    We are seeking a highly skilled and experienced Senior Marketing Officer to join our team. As a Senior Marketing Officer, you will be responsible for developing and implementing comprehensive marketing strategies to achieve business objectives.Key Responsibilities:Develop and implement comprehensive marketing strategies to achieve business objectives.Manage...

  • Senior Digital Marketing Professional

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Digital Marketing Professional JobWe are seeking an accomplished Senior Digital Marketing professional to lead the development, implementation, and optimization of our digital marketing campaigns across various digital channels. The successful candidate will possess a broad range of expertise in current marketing tools and strategies, enabling them to...

  • Senior Marketing Manager

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing ManagerThis is a full-time position that requires a senior marketing professional with a strong digital background to join our Marketing Communications team. The ideal candidate will have significant experience working for enterprise organizations or at an agency providing services to this category of clients.Job Description:The role...

  • Senior Marketing Specialist

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Senior Marketing SpecialistWe are seeking a Senior Marketing Specialist to execute marketing campaigns, manage content publication, coordinate events, and develop marketing collateral.Main responsibilities include:Strategic Planning:Develop and execute strategic plans to meet business objectives.Team Leadership:Liaise with cross-functional teams to ensure...