Senior Media Buyer

3 weeks ago

Lahore, Punjab, Pakistan Seocial9 (Digital Marketing Agency) Full time

Direct message the job poster from Seocial9 (Digital Marketing Agency)

Co-Founder Seocial9 - Helping clients to optimize their Social/Digital presence. Google Ads | Social Media Marketing | Creative Design | Website…

We are seeking a highly motivated and experiencedMedia Buyer / Performance Marketerto join our team and drive data-driven marketing campaigns in local and international market. The ideal candidate will excel in strategizing, executing, and optimizing performance-based advertising campaigns, with a strong focus on ROI and growth.

Key Responsibilities:

  • Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Meta & TikTok,
  • Research and target specific audiences to maximize campaign impact.

Media Buying:

  • Plan and negotiate ad placements with platforms and publishers to achieve cost-effective and high-performing results.
  • Continuously monitor media budgets to ensure spending aligns with goals.

Performance Analysis:

  • Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
  • Use A/B testing to refine creatives, targeting, and strategies.

Market Research:

  • Stay updated on local and international market trends, consumer behaviors, and competitor activity.
  • Adapt campaigns based on cultural nuances and seasonal demand
  • Work closely with the content and creative teams to produce impactful ad creatives.
  • Coordinate with sales and business teams to align campaign objectives with business goals.

Optimization:

  • Continuously refine campaigns through data-driven insights to improve performance and ROI.
  • Explore and implement new tools, trends, and advertising techniques

Qualifications and Skills:

  • Proven experience as a Media Buyer or Performance Marketer, with a focus on the UAE market.
  • Expertise in running campaigns on platforms like Google Ads, Facebook Ads Manager, TikTok Ads, and others.
  • Strong analytical skills and proficiency in tools like Google Analytics, Excel, and campaign dashboards.
  • Understanding of cultural and consumer behavior of each market.
  • Excellent negotiation and communication skills.
  • Ability to manage budgets effectively and deliver results under tight deadlines.
  • Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Job Type: Full-time

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesAdvertising Services

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