Territory Sales Manager

To develop and oversee the implementation of a comprehensive brand strategy for HORECA products in order to build brand awareness, drive customer engagement, and grow market share.

1. Develop and oversee the implementation of a comprehensive Food Services brand strategy to build, protect, and enhance the performance of Food Services in accordance with NFL's overall business objectives.
2. Track and monitor the performance of Food Services, including monitoring product performance against customers and identifying opportunities for improvements.
3. Analyse market trends, consumer insights, and the competitive landscape to identify opportunities for growth and differentiation across HORECA/Food Services.
4. Develop and execute brand plans for Food Services, including developing positioning, messaging, and marketing activities that effectively communicate the Food Services value proposition to the target audience.
5. Collaborate with QIRD, finance, and Sales teams to develop the pricing strategy for all products sold to HORECA.
6. Develop and manage the Food Services marketing budget, ensuring that resources are allocated efficiently and effectively to achieve the desired business outcomes.
7. Collaborate with cross-functional teams to launch new products or enhance existing products aligned with the overall strategy for Food Services.
8. Plan and execute the launch of new products within the HORECA target audience, including positioning, pricing, and promotional strategies.
9. Define and develop visual elements, including logo, packaging, and design, to ensure consistency and recognition in the market of NFLS HORECA range.
10. Collaborate with Marcoms teams to design and implement marketing campaigns and promotional activities that increase brand awareness and drive sales across the HORECA market.
11. Work closely with Sales teams to provide tools and resources for effective selling of Food Services products, such as sales materials, training, and incentives.
12. Collaborate with departments like QIRD, Supply Chain, and Finance to ensure strategy alignment and coordination.
13. Monitor, track, and report on KPIs for Food Services and prepare regular management reports on product performance.
14. Maintain strong relationships with key stakeholders, including suppliers and customers.

• Strategic Thinking
• Cross-Functional Collaboration
• Analytical Skills
• Brand Management
• Market Analysis
• Marketing Execution & Budgeting – Planning campaigns and managing budgets to achieve business outcomes.

• Education: Graduate
• Experience: 8-10 years relevant experience preferred.

Corporate Head Office

We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.