Manager – Content

5 days ago

Karachi, Sindh, Pakistan The Citizen Foundation Full time

Dastak Teacher Training, a pioneering social enterprise backed by The Citizens Foundation, is dedicated to empowering teachers through accessible online teacher training programs. We strive to make quality education and professional development available to educators in low-cost private schools.The Manager – Content & social media, will be a dynamic storyteller and digital strategist who bridges creative content development with impactful outreach. This role requires an agile, customer-first professional skilled in multi-channel social media management, content creation, and campaign execution, with a passion for education and social impact. The ideal candidate will be instrumental in expanding our digital footprint, driving lead generation, and nurturing meaningful connections with educators across low-cost private schools.

  • Content Strategy & Creation:Develop innovative, high-quality content (posts, reels, stories, videos, email campaigns) in both English and Urdu that resonates with our audience and strengthens brand recall for Dastak Teacher Training. Spot content opportunities internally and externally, including lead magnets and influencer collaborations.
  • Social Media and Community Management:Grow and engage Dastak's social media communities across platforms like Meta (Facebook, Instagram) and others relevant to our target audience. Monitor conversations, respond promptly to queries, and nurture a customer-first digital community.
  • Campaign Planning and Execution:Design, implement, and optimize paid digital campaigns to drive Dastak Teacher Training's product awareness, registrations, and conversions. Manage ad budgets and work closely with the sales and training teams to align messaging and goals.
  • Data-Driven Optimization:Utilize analytics tools to measure campaign and content performance, generate actionable insights, and refine strategies for higher engagement and reach.
  • Collaboration and Innovation:Partner with graphic designers, videographers, and internal stakeholders to produce visually compelling and culturally relevant content. Turn emerging trends and organizational insights into innovative content and campaign ideas.
  • Brand Stewardship:Maintain consistency in tone, messaging, and visual identity across all digital and offline platforms, ensuring alignment with Dastak Teacher Training's social enterprise mission and The Citizens Foundation legacy.
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