Digital Marketing Manager

4 weeks ago

Lahore, Punjab, Pakistan Saremco International Full time
Digital Marketing Manager (Mobile App/Game)

You will be responsible for building the Appimize Studio profile in the International Gaming industry, resulting in increased market share, sales growth, and helping the Company achieve its strategic goals. The key responsibilities include:

  1. Developing marketing plans and budgets.
  2. Brand development, including strategies and collateral.
  3. Product marketing strategy and implementation.
  4. Managing online industry communications.
  5. Implementing SEO, SEM, social media, and advertising campaigns, including online/offline campaigns, trade shows, and sponsorships.
  6. Coordinating public relations.
  7. Data analysis for marketing insights.
  8. Launching new products.
  9. Planning and executing online and offline campaigns.
  10. Overseeing websites and social media marketing, including SEO.
  11. Creating compelling promotional and marketing copy.
  12. Collaborating with designers, producers, and software engineers of games.
  13. Leading the development and implementation of digital marketing strategies to increase brand awareness and customer acquisition.
  14. Managing digital advertising placements and working with external partners and internal teams to execute campaigns within schedule and budget.
  15. Analyzing campaign performance regularly and recommending improvements, testing new approaches.
Job Specification

The candidate should:

  1. Hire and recruit resources within the allocated budget.
  2. Achieve sales targets and company objectives related to the product, as delegated by the Board.
  3. Implement aggressive SEO and SEM strategies, including on-page, off-page SEO, link building, and AdWords.
  4. Finalize advertising companies and oversee ad placements.
  5. Motivate and train the marketing team.
  6. Write articles and reviews about games.
  7. Lead the SEO team in daily submissions to top stores, forums, blogs, and directories worldwide, including iTunes and Google Play, with daily reporting.
  8. Distribute press releases and submit games to major magazines, reviewers, and blogs.
  9. Maintain strong attention to detail and excellent organizational skills.
  10. Work independently with a proactive approach and problem-solving skills.
  11. Manage multiple projects and meet tight deadlines in a fast-paced environment.
  12. Communicate effectively with technical, product, and design teams.
  13. Possess excellent interpersonal, verbal, and written communication skills.
  14. Demonstrate creativity and strong problem-solving abilities.

Location: Lahore, Pakistan. Industry: Information Technology and Services.

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