eCommerce & Marketing Lead

3 weeks ago

Karachi, Sindh, Pakistan Annafeu Apparels Full time

Direct message the job poster from Annafeu Apparels

Building Thriving Businesses | Driving Growth with Purpose, Profit, and People-Centric Leadership.

Location: Hybrid

Employment Type: Full-Time

About the Role:

Annafeu Apparels is seeking a results-driven eCommerce & Marketing Lead to take ownership of our online sales channels and lead performance-focused marketing initiatives. This role is ideal for someone who understands the full customer journey from discovery to conversion to retention and can execute strategies that drive growth, maintain healthy customer acquisition costs, and ensure a seamless post-purchase experience. You'll be the bridge between performance marketing, eCommerce operations, and customer experience, helping the brand scale sustainably.

Key Responsibilities:

eCommerce Management:

  • Manage the end-to-end operations of the eCommerce store.
  • Ensure all product listings, banners, and offers are up to date and aligned with ongoing campaigns.
  • Oversee order processing, fulfillment, and dispatch to ensure timely deliveries.
  • Coordinate with logistics and support teams to resolve customer issues and optimize delivery timelines.
  • Analyze customer behavior and website data to improve the online shopping experience and conversion rates.

Marketing & Growth:

  • Plan and execute paid performance campaigns across Meta, Google, TikTok, and other platforms.
  • Maintain and optimize CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
  • Work with external marketing agencies and freelancers to ensure high-quality output.
  • Manage the marketing calendar including sales events, product launches, and promotional campaigns.
  • Track, report, and analyze performance metrics and KPIs to inform decision-making.
  • Align eCommerce and marketing strategies to drive consistent and profitable brand growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3 years of experience in performance marketing and/or managing eCommerce platforms (preferably fashion/apparel).
  • Strong understanding of CAC, ROAS, sales funnels, and performance analytics.
  • Proficient in using tools such as Meta Ads Manager, Google Ads, Excel, Shopify (or similar CMS), and reporting dashboards.
  • Strong organizational, communication, and problem-solving skills.
  • Passion for fashion and deep understanding of branding and customer expectations.

Perks and Growth Opportunities:

  • Work directly with founders and the leadership team.
  • High-impact role with ownership and decision-making authority.
  • Fast-growing brand with opportunities to scale your responsibilities.
  • Creative and performance-driven work culture.

Salary: Market competitive (based on experience and skills)

Apply at: career@annafeuapparel.com or via LinkedIn

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionManagement and Manufacturing
  • IndustriesRetail Apparel and Fashion

Referrals increase your chances of interviewing at Annafeu Apparels by 2x

Get notified about new Ecommerce Specialist jobs in Karāchi, Sindh, Pakistan.

Karachi Division, Sindh, Pakistan 3 months ago

Upwork Bidder (Amazon Ecommerce Projects)

Gulshan Town, Sindh, Pakistan 11 hours ago

Karachi Division, Sindh, Pakistan 3 days ago

Karachi Division, Sindh, Pakistan 2 days ago

Karachi Division, Sindh, Pakistan $700.00-$900.00 1 month ago

GHL and Integration Expert (On-site | Karachi Only)Meta Ads Specialist (On-site | Full-time)

Karachi Division, Sindh, Pakistan 1 day ago

Karachi Division, Sindh, Pakistan 6 days ago

Social Media & Community Manager / Vlogger

Karachi Division, Sindh, Pakistan 3 months ago

Karachi Division, Sindh, Pakistan 4 months ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Digital Ecommerce Professional

    4 days ago

    Karachi, Sindh, Pakistan beBeeEcommerce Full time 700,000 - 900,000

    Ecommerce Specialist Job DescriptionWe're seeking a seasoned professional to lead the launch and growth of high-performing ecommerce stores. As an Ecommerce Specialist, you will be responsible for building and executing campaigns that drive sales and revenue.Key Responsibilities:Develop and execute comprehensive ecommerce strategies that meet business...

  • Ecommerce Business Manager

    2 weeks ago

    Karachi, Sindh, Pakistan Web Innovation Full time

    Web Innovation is looking to recruit an eCommerce Business Manager. Responsibilities center around planning, strategy, execution and managing new direct-to-consumer business using eCommerce platforms. This manager must have at least 3-5 years experience with eCommerce marketing as well as strong project management experience.Junior candidates with good...

  • Ecommerce Specialist

    4 days ago

    Karachi, Sindh, Pakistan TAUT Full time

    Get AI-powered advice on this job and more exclusive features.Timings: 9:00pm to 6:00amDays: Monday-FridayAt TAUT, we don't just build online stores, we craft digital experiences that sell for International Clients. We're looking for a smart, hands-on eCommerce Specialist who knows their way around Shopify, Google Ads, and GA4, and isn't afraid to dive deep...

  • Ecommerce Sales Specialist

    1 week ago

    Karachi, Sindh, Pakistan Bots Full time

    Ecommerce Sales SpecialistAt Blue Ocean Technology Solutions (BOTS), we pride ourselves on being dynamic and creative in the world of e-commerce. We have consistently pushed boundaries, embracing innovation and leveraging the power of platforms like Amazon to bring exceptional products and services to a global audience.As a rapidly growing company, there are...

  • Ecommerce Operations Manager

    1 week ago

    Karachi, Sindh, Pakistan Hamda Enterprises Full time

    Job Description:Shopify & Multi-Channel E-Commerce Operations ManagerLocation: On-siteJob Type: Full-timeWe are seeking a highly motivated and results-driven E-Commerce Operations Manager to oversee and expand our online sales channels, including Shopify, Amazon, Daraz, Etsy, and other marketplaces. You will be responsible for setting up, optimizing, and...

  • Lead Generation Executive

    3 weeks ago

    Karachi, Sindh, Pakistan Seller Prism Full time

    Join to apply for the Lead Generation Executive role at Seller PrismJoin to apply for the Lead Generation Executive role at Seller PrismJob Title: Lead Generation ExecutiveLocation: RemoteJob Type: Full-timeExperience Level: Mid-LevelReporting To: Business Development Manager / Sales HeadJob SummaryWe are looking for a proactive and results-oriented Lead...

  • Ecommerce Coordinator

    3 weeks ago

    Karachi, Sindh, Pakistan Escalate Commerce Full time

    Job Type: Full-time, In-office (Monday - Friday, 10:00 AM - 6:00 PM)About EscalateCommerce:EscalateCommerce is a dynamic leader in the e-commerce sector, specializing in Amazon-related services. We are committed to innovation and excellence, providing a platform where talented individuals can thrive and contribute to shaping the future of e-commerce.Job...

  • Web Marketing Professional

    5 days ago

    Karachi, Sindh, Pakistan beBeeExpert Full time 240,000 - 360,000

    Marketing and Ecommerce Expert WantedJob OverviewWe are looking for a highly skilled marketing professional to join our team. The ideal candidate will have extensive knowledge of web marketing, ecommerce, and digital advertising.Must be proficient in HTML, CSS, and JavaScript.Have experience in email marketing campaigns, Pay Per Click AdWords marketing, and...

  • Performance Marketer

    4 weeks ago

    Karachi, Sindh, Pakistan Talent Bridge Full time

    Performance Marketer (Womens Apparel Ecommerce)Bachelor's degree in Marketing, Business Administration, or a related fieldJob Description:We are seeking a Performance Marketer with 2 years of experience for our ecommerce womens apparel client.Responsibilities:- Develop and manage performance marketing campaigns across various channels.- Analyze campaign...

  • SEO Team Lead

    2 weeks ago

    Karachi, Sindh, Pakistan Shiwantek Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from ShiwantekShiwantek is on the lookout for a highly experienced SEO Team Lead to join our fast-growing eCommerce venture. If you're a strategic thinker, hands-on leader, and passionate about scaling large websites—especially through technical and on-page...