Search Engine Optimization Specialist

4 weeks ago

Islamabad, Islamabad, Pakistan Nayatel Full time

Job Overview:

We're looking for an SEO Specialist who's not just good at the basics but excels in advanced SEO strategies, including App Store Optimization (ASO), SEO for chatbots, and technical optimizations. If you're someone who thrives on staying ahead of the curve, loves solving complex challenges, and has a passion for driving organic growth across multiple platforms, this role is for you.

As our SEO Specialist, you'll be responsible for improving search rankings, increasing organic traffic, and optimizing our digital presence across websites, mobile apps, and emerging technologies like chatbots. You'll work closely with cross-functional teams to implement strategies that deliver measurable results and ensure our brand stays competitive in the digital landscape.

Job Description:

  • Conduct advanced keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to uncover high-value opportunities.
  • Optimize website content, meta tags, headers, URLs, and internal linking structures to improve search engine rankings.
  • Perform regular technical SEO audits to identify and fix issues such as site speed, mobile responsiveness, crawl errors, duplicate content, and broken links.
  • Implement schema markup and structured data to enhance search visibility and drive rich snippets.
  • Analyze competitors' SEO strategies and identify gaps where we can outperform them.
  • Optimize app listings on Google Play Store and Apple App Store to increase downloads and visibility.
  • Optimize chatbot scripts and conversational flows to align with user intent and improve discoverability in search engines.
  • Implement voice search optimization techniques to make chatbots more responsive to voice queries (e.g., long-tail keywords, natural language processing).
  • Implement local SEO strategies to target regional audiences and improve visibility in location-based searches (e.g., Google My Business optimization).
  • Leverage AI-driven SEO tools to analyze data, predict trends, and automate repetitive tasks.
  • Stay ahead of core algorithm updates (e.g., Google's Page Experience Update, Mobile-First Indexing) and adapt strategies proactively.
  • Track and report on key metrics such as organic traffic, keyword rankings, bounce rates, conversion rates, and ROI.
  • Use tools like Google Analytics, Google Search Console, and SEMrush to monitor performance and identify areas for improvement.
  • Provide actionable insights and recommendations based on data analysis to continuously refine SEO strategies.

Requirements:

  • 16 years of education
  • Minimum 1-year proven experience as an SEO Specialist or in a similar role, with a track record of improving organic traffic and search rankings.

Why Nayatel?

We provide:

  • Challenging environment
  • Open door policy
  • Respect, dignity, and protection
  • Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
  • Representation in external forums (University lecturers, advisory boards, etc.)
  • Excellent rewards for out of the box thinker, doers, and implementers
  • Equal opportunity, merit, and no Safarish culture

Hiring Procedure:

  • CV shortlisting
  • Initial interview
  • IQ/Personality Assessment Tests
  • Final interview
  • Medical Screening
  • Joining
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