Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist
Location: Islamabad, Pakistan
Job Type: Full-time / Part-time
Department: Marketing
Salary: Competitive salary based on experience + performance bonuses

Job Summary:

The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies to enhance brand awareness, drive traffic, and engage with our target audience. You will be tasked with creating high-quality content, managing social media campaigns, analyzing performance metrics, and staying updated with the latest trends. The ideal candidate should have a deep understanding of various social media platforms, excellent communication skills, and the ability to think creatively.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive social media strategies that align with business goals and enhance brand visibility across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.
• Content Creation: Develop engaging, creative, and visually appealing content (posts, videos, graphics, stories, etc.) tailored for each platform to attract and engage the target audience.
• Campaign Management: Plan, implement, and optimize paid social media advertising campaigns (Facebook Ads, Instagram Ads, etc.) to meet specific marketing objectives such as lead generation, brand awareness, and sales conversions.
• Community Management: Monitor and engage with followers, respond to comments, messages, and inquiries in a timely and professional manner, and foster community interaction.
• Analytics and Reporting: Track, analyze, and report on key social media metrics (engagement rates, impressions, reach, conversions, etc.) to assess performance and suggest improvements.
• Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices, and apply this knowledge to improve the effectiveness of social media efforts.
• Social Listening: Use social listening tools to monitor online conversations about the brand, competitors, and industry, and use insights to adjust strategies.
• Crises Management: Quickly address and resolve any potential issues or negative feedback that arise on social media to protect the brand's reputation.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience: 2-3 years of experience managing social media platforms for a brand or company.
• Platform Expertise: Deep understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.
• Content Creation: Experience with content creation tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), or video editing software (iMovie, Premiere Pro, Final Cut Pro).
• Paid Advertising: Proficiency in managing paid social campaigns (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.) and optimizing budgets for maximum ROI.
• Analytical Skills: Strong understanding of social media analytics and KPIs with experience using tools like Google Analytics, Hootsuite, Sprout Social, or similar platforms.
• Creative Thinking: Ability to generate creative ideas for campaigns, contests, and interactive posts that resonate with the audience.
• Communication Skills: Excellent written and verbal communication skills, with a strong sense of brand voice and tone.
• Project Management: Strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
• Attention to Detail: High level of attention to detail, especially in content creation, copywriting, and proofreading.
• Knowledge of SEO and how social media plays a role in driving traffic and improving search rankings.
• Experience in running A/B tests to optimize social media content performance.

Benefits:

• Competitive salary with performance-based bonuses.
• Access to professional development and training opportunities.
• Opportunities for career advancement and professional development.
• Recognition programs.

Work Environment:

You will be working at our Islamabad Office. Flexibility to work during evenings, weekends, or holidays may be required based on business needs.