Ecommerce Expert

2 weeks ago

Lahore, Punjab, Pakistan Lycosra Full time
Job Description:

Job Summary:

We are seeking a dynamic and results-driven Ecommerce Expert to manage our Shopify store, optimize our Amazon seller accounts, and lead digital marketing initiatives. The ideal candidate should have a proven track record in product research (hunting trending products), driving online sales, and managing all aspects of an ecommerce business.

Key Responsibilities:

  1. Shopify Store Management
    Manage Shopify store including product listings, collections, and SEO optimization.
    Identify and launch trending and winning products regularly.
    Optimize product pages for conversions (images, descriptions, upsell techniques).
    Monitor store performance, troubleshoot issues, and ensure smooth operations.
    SEO of the Shopify store.
  2. Product Research (Product Hunting)
    Conduct in-depth product research using tools like Google Trends, TikTok, Amazon, AliExpress, and other platforms.
    Analyze competition, pricing, and consumer demand.
    Validate product ideas based on profitability, demand, and market trends.
  3. Amazon Account Management
    Create and optimize Amazon product listings (SEO, images, bullet points, A+ content).
    Manage inventory, FBA/FBM logistics, and handle customer service.
    Monitor and improve account health metrics.
    Run Amazon PPC campaigns to increase visibility and sales.
  4. Digital Marketing & Advertising
    Plan and execute Facebook Ads, Google Ads, Instagram, TikTok & influencer marketing campaigns.
    Analyze and report on KPIs and marketing ROI.
    Implement retargeting, email marketing, and social media strategies.
    Stay updated on the latest eCommerce trends and digital marketing best practices.

Job Specification:

Requirements:

  1. Proven experience managing Shopify and Amazon seller accounts.
  2. Strong knowledge of product research tools and techniques.
  3. Hands-on experience with Facebook Ads, Google Ads, and social media platforms.
  4. Familiarity with SEO, conversion rate optimization, and email marketing tools (e.g. Klaviyo, Mailchimp).
  5. Analytical mindset with excellent problem-solving skills.
  6. Creative thinking and ability to work independently.
  7. Good communication skills and attention to detail.

Preferred Qualifications:

  1. Bachelor's degree in Marketing, Business, or related field (not mandatory with strong experience).
  2. Experience in the health, fitness, or sports niche is a plus.
  3. Experience with Canva, Photoshop, or video editing tools for ad creatives.

What We Offer:

  1. Competitive salary and performance-based bonuses.
  2. Flexible working hours (remote/hybrid).
  3. Opportunity to work with a growing brand.
  4. Learning and development opportunities.
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