Manager, E-Commerce Division

6 days ago


Islamabad, Islamabad, Pakistan Clary Business Machines Full time
Manager, E-Commerce Division
Clary Business Machines, Pakistan

Lead the overall strategic direction and development of Clary's branch in Pakistan to ensure the company's e-based marketing program is best in class at meeting our US-based corporate customer needs, driving the customer experience, and delivering increased traffic/sales.
Manage a team of web developers, web designers, search engine optimizers, and telemarketers.
Accountable for achieving online sales targets and evolution of CRM strategies.
Primary business accountability for developing, supporting, and maintaining the technical infrastructure and architecture of all e-commerce websites.
Lead the planning and management of a half-million dollar annual online advertising budget including: SEO, paid search, natural search, 3rd party ad/email placements, and affiliate marketing initiatives.
Provide support and partnership to our US-based E-Commerce Sales team to maximize efficiency and profitability through online initiatives.
Lead the daily management of Clary's continuously increasing web sites portfolio.
Supervise the website design and development team to help guide new content and functionality enhancements, improving the customer experience through product innovations and site enhancements.
Identify and evangelize customer scenarios, creating strategy around customer experience; prioritize website feature sets and identify target markets to be addressed by features.
Lead competitive analysis and understanding to ensure our websites are consistently better than the competition in terms of online experience and promotional/merchandising/pricing effectiveness.
Compile/track performance and interpret the data in order to optimize future efforts.

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