Social Media Manager

Job Timings: Mon - Fri US CST time zone

Job Location: Pakistan (Remote)

Job Overview:
As a Social Media Manager at Cloudpso, you will be responsible for managing and growing our social media presence while also producing engaging video content that reflects our brand's vision and technological expertise. You'll work closely with our marketing and creative teams to craft compelling narratives that resonate with our audience and support our strategic objectives.

Key Responsibilities:

1. Social Media Strategy & Management:
   Develop and execute a comprehensive social media strategy that increases brand awareness, drives engagement, and supports Cloudpso's business objectives.
2. Manage daily posting, scheduling, and community engagement across key platforms (Facebook, LinkedIn, Twitter, Instagram, YouTube, and emerging platforms).
3. Monitor social media channels, respond to comments and messages, and foster a vibrant, engaged online community.

Content Creation & Video Production:

1. Conceptualize, plan, and produce high-quality video content, including short-form clips, live sessions, product demos, and behind-the-scenes footage.
2. Handle end-to-end video production—from brainstorming and storyboarding to filming, editing, and post-production—using tools such as Adobe Premiere, Final Cut Pro, or similar software.
3. Collaborate with the creative team to ensure that video content aligns with Cloudpso's brand guidelines and messaging.

Campaign Development & Execution:

1. Plan and launch integrated marketing campaigns that combine organic social posts, paid initiatives, and email campaigns to drive engagement and conversions.
2. Collaborate with cross-functional teams (marketing, product, design, and email/SMEs) to align messaging, visuals, and strategies, ensuring consistency and impact across social media, email, and other channels.
3. Own end-to-end email campaign execution, including segmentation, A/B testing, content creation, and performance analysis, while integrating email tactics with broader campaign goals.

Analytics & Reporting:

1. Monitor and analyze key performance metrics (engagement, reach, conversions, etc.) using social media analytics tools.
2. Generate regular reports with actionable insights to refine content strategy and improve future campaigns.

Trend Monitoring & Innovation:

1. Stay current on emerging social media trends, best practices, and new technologies, especially in video content creation.
2. Experiment with innovative content ideas and creative formats to keep Cloudpso at the forefront of digital engagement.

Requirements:

1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
2. 7+ years of experience in social media management, demonstrating a successful track record in building and engaging communities.
3. Proven experience in video production and editing, with a portfolio showcasing previous work.
4. Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and video editing software.
5. Excellent written and verbal communication skills.
6. Strong analytical mindset with the ability to interpret data and optimize campaigns accordingly.
7. Self-motivated, creative, and capable of managing multiple projects in a fast-paced environment.

Preferred Skills:

1. Experience with graphic design tools (e.g., Adobe Photoshop, Illustrator) is a plus.
2. Familiarity with SEO, content marketing, and paid social media advertising.
3. Knowledge of cloud technologies and the digital transformation landscape.

Benefits:

1. Stock Options (ESOP)
2. Medical Insurance
3. Company Gadgets
4. Competitive base salary with performance-based commissions.
5. Opportunities for career growth and advancement.
6. Training and development programs to enhance sales skills.
7. Flexible work environment (Remote/Hybrid options available).