Digital Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan Purpose Path Full time
Digital Marketing Specialist
Purpose Path, Pakistan

Purpose Path is looking for a Digital Marketing Manager to help us scale our clients' business using conversion marketing.

You will be joining our client business growth division, where your main responsibilities will include managing multiple Google Ad Accounts, as well as managing multiple digital design and development projects. This role is for someone who has demonstrated success in a wide range of digital marketing roles, with a specialization in Google Ads.

Primary Responsibilities

  1. Have ownership and management of numerous paid campaigns for our clients across Search (SEM), Display, and Video.
  2. Own and manage monthly budgets and spends, and forecast campaign budgets to ensure a high ROI.
  3. Conduct keyword research, create ad copy, and generate reports measuring against client's KPIs.
  4. Monitor and optimize campaigns on a daily basis for tasks such as negative keyword mining, bid adjustments, and testing different ad texts.
  5. Investigate and report on campaign concerns & act as a pivotal resource for platform support, troubleshooting and resolving any issues.
  6. Create monthly reports for internal reviews and client updates.
  7. Manage communications with vendors and third parties to ensure projects are delivered.
  8. Work with the Account Management Team to ensure success for all clients.
Job Specification

Skills & Qualifications:

  1. Strong communication and organizational skills are a MUST.
  2. Demonstrable success in improving account performance for Google PPC campaigns.
  3. 2+ years of hands-on experience in conversion marketing (experience working specifically in e-commerce or real estate is considered a plus).
  4. Experience managing large (and sometimes complex) client budgets.
  5. Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  6. Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  7. Experience managing large projects with multiple stakeholders.
  8. An eye for good design and can create ad concepts quickly leveraging basic design thinking.
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