eting Specialist

4 days ago

Lahore, Punjab, Pakistan Digital Mark Full time

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Location: Remote

Experience Level: 5+ Years

Reports To: Head of Marketing / CMO

We are seeking an experienced Digital Marketing Specialist to lead and optimize digital marketing campaigns across various platforms, with a strong focus on ROI, conversions, and customer acquisition in the UAE market. The ideal candidate has a proven track record of managing large-scale paid campaigns, analyzing key performance metrics, and executing data-driven strategies that drive growth.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, and others.
  • Develop localized strategies that resonate with the UAE market, considering consumer behavior, cultural preferences, and regional digital trends.
  • Manage paid advertising budgets efficiently, ensuring maximum ROAS and CPA optimization.
  • Conduct A/B testing, audience segmentation, creative testing, and landing page optimization.
  • Use tools such as Google Analytics, GA4, Tag Manager, Looker Studio, and heatmaps to track user behavior and conversion paths.
  • Monitor campaign performance and present regular reports and insights to stakeholders.
  • Collaborate closely with creative, SEO, and content teams to ensure messaging alignment and brand consistency.
  • Implement retargeting, remarketing, and funnel strategies to maximize customer lifetime value.
  • Stay up to date with the latest industry trends, algorithm changes, and emerging platforms, especially within the GCC digital space.
  • Utilize CRM tools and customer data to develop personalized campaigns.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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