
eting Specialist
4 days ago
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Location: Remote
Experience Level: 5+ Years
Reports To: Head of Marketing / CMO
We are seeking an experienced Digital Marketing Specialist to lead and optimize digital marketing campaigns across various platforms, with a strong focus on ROI, conversions, and customer acquisition in the UAE market. The ideal candidate has a proven track record of managing large-scale paid campaigns, analyzing key performance metrics, and executing data-driven strategies that drive growth.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, and others.
- Develop localized strategies that resonate with the UAE market, considering consumer behavior, cultural preferences, and regional digital trends.
- Manage paid advertising budgets efficiently, ensuring maximum ROAS and CPA optimization.
- Conduct A/B testing, audience segmentation, creative testing, and landing page optimization.
- Use tools such as Google Analytics, GA4, Tag Manager, Looker Studio, and heatmaps to track user behavior and conversion paths.
- Monitor campaign performance and present regular reports and insights to stakeholders.
- Collaborate closely with creative, SEO, and content teams to ensure messaging alignment and brand consistency.
- Implement retargeting, remarketing, and funnel strategies to maximize customer lifetime value.
- Stay up to date with the latest industry trends, algorithm changes, and emerging platforms, especially within the GCC digital space.
- Utilize CRM tools and customer data to develop personalized campaigns.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesIT Services and IT Consulting
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