ASO Expert

3 weeks ago


Islamabad, Islamabad, Pakistan HyperSoft Inc Full time

HyperSoft Inc. is driven by innovation and collaboration. We are looking for an App Store Optimization (ASO) Specialist to join our Apps marketing team. If you are a result-driven ASO Specialist with a passion for optimizing app store listings and driving app downloads, we want to hear from you.

Job Type:

  • Full-time (On-site role)
  • Mon-Fri (9am-6pm)

Responsibilities:

  • Conduct in-depth keyword research to identify relevant and high-traffic keywords for app optimization.
  • Craft compelling and keyword-rich app titles and descriptions to maximize click-through rates and conversions.
  • Collaborate with the design team to create eye-catching icons and screenshots that effectively communicate the app's value and features.
  • Encourage and manage user reviews and ratings to maintain a positive app store presence.
  • Keep an eye on competitors' ASO strategies and make data-driven recommendations for staying competitive.
  • Ensure that app listings comply with app store guidelines and policies.
  • Adapt app store listings for various languages and regions to reach a global audience.
  • Use ASO tools and analytics to track the performance of app store listings and provide regular reports on key metrics and improvements.

Requirements:

  • Proven experience in ASO with a track record of improving app rankings and downloads.
  • Familiarity with app store guidelines and policies for both Apple App Store and Google Play Store.
  • Proficiency in ASO tools and analytics platforms.
  • Strong analytical skills and the ability to draw insights from data.
  • A creative mindset with a focus on developing appealing and engaging app store assets.
  • Strong project management skills to meet deadlines and coordinate with cross-functional teams.
  • Must have knowledge of mobile app marketing, user acquisition, and retention strategies.
  • Ability to stay updated with industry trends and best practices in ASO.

Perks and Benefits:

  • Monthly and Quarterly performance-based Rewards
  • Annual Increments
  • Medical Facility
  • Personal Loan
  • Annual Excursion Trip
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