
Senior ASO Specialist
4 weeks ago
We are seeking a passionate and skilled Mobile App Marketing Expert to join our team. The ideal candidate will have 4-6 years of experience in driving app growth through strategic marketing campaigns across platforms like Google Ads, Facebook Ads, TikTok Ads, and other mobile ad networks. This is an onsite position located in Islamabad (Ghouri town Phase 5).
Key Responsibilities:
- Develop and execute performance-driven marketing strategies to increase app downloads and user engagement.
- Manage and optimize campaigns on Google Ads, Facebook Ads, TikTok Ads, and other relevant ad platforms.
- Analyze app analytics and user behavior to identify growth opportunities and enhance marketing efforts.
- Knowledge of app marketing campaign ad copies and user acquisition strategies.
- Proven track record of successful ROAS campaigns.
- Collaborate with the creative team to design engaging ad content.
- Conduct A/B testing on campaigns to improve performance and ROI.
- Monitor competitor activities and trends in the mobile app marketing space.
- Prepare and present performance reports with actionable insights to stakeholders.
- In-depth knowledge of Google Play Store and App Store policies.
- Experience with A/B testing and data visualization tools.
Qualifications and Requirements:
- 4-6 years of experience in mobile app marketing and ad platform management.
- Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, and mobile advertising tools.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent communication and teamwork abilities.
- Bachelor's degree in Marketing, Business, or a related field.
What We Offer:
- Competitive salary
- Paid casual/sick leaves
- Interest-free loan
- Leave encashments
Location: Hybrid position at our office in Islamabad (Ghouri town Phase 5).
Job Type: Part Time
Seniority Level: Mid-Senior level
Employment Type: Part-time
Job Function: Information Technology
Industries: IT Services and IT Consulting
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