Digital Marketing Manager and Google AdWords Expert

2 weeks ago


Lahore, Punjab, Pakistan M&S Online Full time

Job Description:

  1. Develop, implement, and oversee comprehensive digital marketing strategies to increase brand awareness, traffic, and revenue for the e-commerce business.
  2. Create and manage campaigns across digital channels, including SEO, SEM, social media, email marketing, and content marketing.
  3. Build and execute brand reputation and marketing strategies that align with the company's mission and target audience.
  4. Develop and optimize sales funnels to improve conversion rates and drive revenue growth.
  5. Monitor analytics tools and generate actionable insights to refine marketing strategies.
  6. Lead a cross-functional team of designers, content creators, and marketers to deliver parallel campaigns.
  7. Create, manage, and optimize Google AdWords campaigns tailored to the e-commerce business's goals.
  8. Conduct detailed keyword research to target high-converting traffic.
  9. Design engaging ad copy and optimize landing pages for better user experience and conversion rates.
  10. Analyze campaign performance using tools like Google Analytics and generate insights to improve ROAS.
  11. Collaborate with branding and sales teams to ensure campaigns align with broader strategies.

Specifications:

  1. Experience Required: 2 to 3 years in digital marketing Manager and 5 years experience managing Google Ads campaigns for e-commerce businesses.
  2. Skills Needed: Advanced knowledge of Google ads and social media platforms and marketing automation tools. Strong leadership and analytical skills, with expertise in PPC, bid management, keyword research, and conversion rate optimization.
  3. Key Traits: Strategic thinking, creativity, and a results-oriented mindset.
  4. Qualifications: MBA Marketing or a related field.
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