Email Marketing Specialist

3 days ago


Karachi, Sindh, Pakistan GE Solucions Full time

We're looking for a dynamic Email Marketing Specialist who's ready to take full ownership of our email and SMS marketing campaigns. From crafting high-converting campaigns to building automated journeys that delight customers, you'll play a key role in growing and engaging our community across multiple channels.

How You'll Make a Difference:

Build and launch high-performing Email and SMS campaigns that captivate and convert
Create smart automation flows (welcome series, cart abandonment, win-back campaigns, birthday triggers, etc.)
Design and implement welcome popups and lead generation forms to grow our subscriber base
Craft and send event-driven emails (holiday promotions, product launches, flash sales, etc.)
Personalize messaging through advanced segmentation and dynamic content strategies
Set up, run, and analyze A/B tests to continuously improve campaign performance
Collaborate with designers to produce stunning, mobile-optimized email templates
Monitor deliverability, list health, frequency, and engagement to protect inbox reputation
Track industry trends and competitor moves — always keep us one step ahead

What You'll Bring:

1-2 years of experience in email marketing or CRM marketing

Strong hands-on experience with platforms like Klaviyo, Mailchimp, or similar

Excellent copywriting and editing skills — you know how to grab attention and drive clicks

Knowledge of segmentation, personalization, and behavioral targeting best practices

Analytical mindset — you love diving into open rates, click rates, conversions, and beyond

A proactive attitude — you're always looking for new ways to optimize and innovate

Team player who can collaborate across creative, marketing, and product teams

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