Performance Marketing Expert

3 weeks ago

Islamabad, Islamabad, Pakistan Skylift Marketing Full time

2 days ago Be among the first 25 applicants

Designation: Performance Marketing Expert

Job Type: Full-Time onsite

Head Office: 3rd floor, CEMTECH, NSTP – NUST, H-12, Islamabad

Work Schedule: Monday to Friday plus 1 Saturday per month | 10 AM - 7 PM

About Us:

SkyLift Marketing is a premier branding agency in Pakistan, known for helping entrepreneurs globally enhance their online presence. With clients featured in renowned media outlets like VOGUE, Paramount, NBC, FOX, CNN, BBC, HBO, and collaborations with FORTUNE 100 coaches, we boast a team of 100+ talented professionals. Join us in making an impact in the ever-evolving marketing landscape

About the role:

Are you a performance marketing expert with a knack for driving high-impact digital campaigns? Do you have a passion for crafting compelling ad content and maximizing ROI across various platforms? If you thrive in a fast-paced, creative environment and are eager to take ownership of your campaigns, this is the opportunity for you

As a Performance Marketing Expert, you will be at the forefront of shaping and executing data-driven strategies, creating engaging ad content, and optimizing campaigns to drive measurable results.

Key Responsibilities:

  • Develop and execute paid media strategies across platforms like Google Ads, Meta (Facebook & Instagram) Ads and LinkedIn Ads.
  • Write compelling, high-converting ad copies tailored for different platforms, target audiences, and campaign goals.
  • Optimize campaign performance by analyzing key metrics like CTR, CPC, ROAS, and CPA.
  • Conduct A/B testing to refine ad creatives, headlines, descriptions, and landing pages.
  • Work closely with the creative teams to ensure ad creatives align with campaign objectives.
  • Monitor and report on ad performance using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms.
  • Manage and allocate advertising budgets to maximize ROI.
  • Stay updated with the latest trends, algorithm changes, and best practices in performance marketing.

Requirements:

  • Minimum 2 years of experience in performance marketing, digital advertising, or PPC campaign management.
  • Strong ad copywriting skills with experience in crafting engaging, persuasive, and results-driven ad content.
  • Hands-on experience with Google Ads, Facebook Ads Manager and LinkedIn Ads
  • Strong analytical skills with expertise in Ads Analytics
  • Experience with SEO and organic growth strategies is a plus.
  • Strong problem-solving skills and a results-oriented mindset.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesMarketing Services

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