E-Commerce Manager

6 days ago

Karachi, Sindh, Pakistan Express Media Group Full time

Content Creation
Manage creative content on website according to the quarterly content schedule provided by the marketing manager.
Design graphics for web, social media, newsletters, etc for all online stock.
Upload products and descriptions on a timely basis on the website.
Merchandise the site, ensuring best-sellers and press items are readily available and pushing high-stock items.
Daily management of the site to ensure commercial targets are achieved, and merchandising, communication, and visuals represent the brand.

Analysis
- Analyze various platforms and prepare a monthly report to present to the Marketing Manager.
- Analyze all site data and react as necessary to ensure both sales and conversion rates are optimized.
- Analyze the online experience of the customer and recommend improvements to ensure excellent customer service is offered at all times.
- Identify ways to drive traffic, conversion, customer retention, and overall online improvements.
- Monitor customer behavior, Google Analytics, campaigns, and newsletter performance.
- Identify SEO possibilities for growth and implement (e.g., when someone types organza wrap we should pop up).
- Spearhead Google AdWords account, adjusting spend and keywords accordingly.

Customer Database
Manage email database, obtaining data from shops on a monthly basis for inquiries and follow-up.
Respond to all inquiries via email and Facebook, or forward to the relevant person (e.g., marketing, orders/sales, etc).

Product Management
Maintain SKUs and barcodes both in stores and online, and input new products into the POS (refer to SOP).
Coordinate with stock in charge to ensure that all orders are handled and shipped in a timely manner.

Job Specification

Individual should at least hold a bachelor's degree in marketing, business, or a related field.

Minimum 3 years' experience in e-commerce and/or web content management and online promotions including content development, creative design, quality assurance testing, and key performance metrics. Photoshop, Illustrator, copywriting, and SEO & Google Analytics skills are highly desired.

Candidates meeting the criteria can send their resumes now.

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