
Digital Marketing Manager
2 weeks ago
About DFI:
DFI is a global leader in driving financial innovation, offering cutting-edge solutions that empower individuals and businesses. As part of our growth journey, we're expanding our footprint in Pakistan through our subsidiary
Nova Fintech,
a new and fast-growing fintech company focused on transforming personal finance through technology and innovation.
Nova Fintech is in the process of obtaining its license and aims to provide simple, transparent, and accessible lending solutions. Leveraging advanced scoring algorithms and user-friendly digital platforms, we empower individuals to take control of their financial well-being.
Role
: Digital Marketing Manager
Location
: Islamabad, Pakistan
Reporting Line
: Country Manager (Credit Line)
What You'll Do:
Optimize digital funnels to maximize conversions.
Drive traffic acquisition and select the best-performing channels.
Lead SEO strategies for improved visibility.
Plan & execute impactful social media campaigns.
Research the digital market, competition, and new opportunities.
Collaborate with creative teams to produce engaging content.
Optimize advertising budgets for ROI.
Run email marketing campaigns & analytics reports.
Align marketing strategies with product, risk & compliance teams.
What We're Looking For:
5+ years of digital marketing experience (funnels, traffic acquisition).
Strong knowledge of Google Analytics, SEO, and SMM.
Excellent analytical, reporting & multi-tasking skills
Bachelor's degree in Marketing, Business, or related field.
Fintech experience is a
plus
If you're passionate about digital growth, fintech innovation, and want to make an impact in Pakistan's financial services sector, please email your CV and portfolio before the end of
Friday 29th August 2025
.
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