Consumer Insight

4 weeks ago

Karachi, Sindh, Pakistan Domino's Pizza Full time
Consumer Insight & Data Analytics SpecialistConsumer Insight & Data Analytics Specialist

Position: Consumer Insight & Data Analytics Specialist
Location: Karachi

We're looking for a Consumer Insight & Data Analytics Specialist who can turn data into strategy and insights into action. If you're passionate about consumer behavior, love working with data, and want to make an impact on real business decisions, this role is for you

Responsibilities:

Strategic Data Analysis;

  • Collect, process, and analyze large datasets to identify patterns and trends.
  • Deliver insights that drive business decisions, enhance customer experience, and support revenue growth.
  • Perform in-depth sales channel analysis (daily, weekly, monthly).
  • Present reports, dashboards, and strategic recommendations to leadership.
Consumer Insights Development;
  • Understand customer buying behavior through data interpretation.
  • Translate insights into actionable strategies for marketing, sales, and product teams.
  • Collaborate cross-functionally to embed consumer insights into all areas of the business.
Competitive Analysis;
  • Conduct market and competitor analysis to identify opportunities and risks.
  • Support new location assessments by forecasting sales and transactions using competitor data.

Product Data Analysis;
  • Monitor product performance and customer preferences.
  • Recommend new product development and enhancements.
  • Analyze food cost data and collaborate with teams to optimize margins.

Operational KPIs & Customer Experience;
  • Analyze customer complaints and cancellations to identify trends.
  • Deliver insights on service time, call center metrics, and other key performance indicators.
  • Build dashboards for real-time KPI tracking and decision-making.
Cross-Functional Collaboration;
  • Work with Marketing, Sales, IT, Operations, and other teams on data-driven planning.
  • Support Sales & Operations Planning (S\&OP) and other strategic projects.

Education & Experience:
  • Bachelor's or Master's degree in Business Analytics, Data Science, Marketing, Statistics, or a related field.
  • 6–8 years of relevant experience in consumer insights, business intelligence, or data analytics (FMCG or QSR industry is a plus).
  • Strong understanding of market research and consumer behavior trends.
  • Proven experience in data analysis, consumer insights, or business intelligence.

Skills & Expertise:
  • Strong business acumen with the ability to turn data into actionable insights.
  • Strong analytical skills with tools like Excel, SQL, Power BI, or Tableau.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesFood and Beverage Services

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