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Social Media Manager

4 weeks ago

Faisalabad City Tehsil, Pakistan DiversityKonnect Full time

We are seeking a highly motivated and creative Social Media Marketing Specialist to join our team. The ideal candidate will be passionate about our content and possess a deep understanding of YouTube marketing strategies, audience engagement, and content promotion. This role offers an exciting opportunity to shape the growth and success of our YouTube channel.

Key Responsibilities:
  1. Develop and implement social media marketing strategies to increase channel visibility and grow the subscriber base.
  2. Create and manage content calendars, scheduling posts and optimizing content for various social media platforms, with a primary focus on YouTube.
  3. Engage with our YouTube community through comments, messages, and other interactions to foster an active and loyal fan base.
  4. Collaborate with content creators to promote video releases, special events, and collaborations.
  5. Monitor and analyze channel performance, identifying trends, and using data-driven insights to inform content and marketing strategies.
  6. Stay up-to-date with industry trends and best practices in YouTube marketing and social media.
Qualifications:
  1. Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  2. Proven experience in social media marketing, with a focus on YouTube.
  3. A deep understanding of YouTube's algorithm and audience engagement.
  4. Strong communication and writing skills.
  5. Proficiency with social media management tools and analytics platforms.
  6. Ability to work independently and collaboratively, with a passion for creative problem-solving.
  7. Strong organizational skills and the ability to manage multiple tasks and projects.
Why Join Us:
  1. Be part of an innovative and dynamic YouTube channel.
  2. Opportunity to work with a creative team and have a direct impact on our growth.
  3. Competitive salary and potential for growth within the company.

How to Apply: If you're passionate about social media marketing, YouTube, and making a significant impact in a dynamic environment, we'd love to hear from you. Please send your resume, cover letter, and links to any relevant social media or YouTube work.

DiversityKonnect is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us and help take our YouTube channel to new heights

Job Specification
  1. Content Strategy: Understanding how to develop and execute a content strategy that aligns with the channel's goals and audience preferences is crucial.
  2. Video SEO: Proficiency in optimizing video titles, descriptions, tags, and metadata for search engines and YouTube's algorithm.
  3. Audience Insights: The ability to analyze audience behavior, demographics, and interests using analytics tools and apply these insights to content decisions.
  4. Video Production Knowledge: A basic understanding of video production, including editing, storytelling, and visual presentation, can be valuable for creative input.
  5. Data Analytics: The capability to analyze channel performance metrics and use data to inform content and marketing strategies.
  6. Social Media Marketing: Skills in promoting videos and engaging with the community on social media platforms to increase reach and engagement.
  7. Community Management: The ability to engage with the channel's audience by responding to comments, fostering discussions, and maintaining a positive community.
  8. Paid Advertising: Knowledge of paid advertising platforms (e.g., Google Ads) to run targeted campaigns for video promotion.
  9. Creativity: A creative mindset to come up with new and engaging content ideas, marketing campaigns, and strategies.
  10. Trend Awareness: Staying up-to-date with YouTube trends and changes in the platform's algorithms and policies.
  11. Time Management: Efficiently managing time to meet content publishing schedules and marketing initiatives.
  12. Communication Skills: Strong communication and writing skills to create compelling video titles, descriptions, and promotional copy.
  13. Networking: Building relationships with other content creators and influencers to collaborate and cross-promote.
  14. Project Management: The ability to plan, organize, and oversee various marketing campaigns and strategies.
  15. Problem-Solving: Quick problem-solving skills for any issues that may arise on the channel or in marketing efforts.
  16. Adaptability: Being open to adapting strategies and content based on audience feedback and changing trends.
  17. Knowledge of Copyright and Fair Use: Understanding copyright laws and ensuring that content adheres to copyright and fair use guidelines.
  18. Graphic Design Skills: Basic graphic design skills can be beneficial for creating custom thumbnails and promotional materials.
  19. Knowledge of YouTube Policies: Familiarity with YouTube's community guidelines, monetization policies, and best practices.
  20. A/B Testing: Conducting A/B testing of different video elements, titles, thumbnails, and descriptions to optimize performance.
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