Social Media Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan MODIST CARE Full time

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Modist Care is Pakistan's fast-growing, science-backed skincare brand on a mission to empower confidence through honest formulas and personalized experiences. We celebrate natural beauty from the inside out—championing transparency in ingredients, sustainability, and education to help every individual feel and be beautiful in their own skin.

Role Overview

We're seeking a data-driven Social Media Marketing Specialist to elevate our brand's voice, grow our community, and drive conversions across Meta, TikTok, Instagram, and beyond. You'll craft compelling campaigns and content that capture our blend of science, wellness, and style—turning followers into loyal Modist Care advocates.

Key Responsibilities

  • Channel Strategy & Execution: Develop and implement channel-specific strategies for organic and paid social campaigns (Meta, TikTok, Instagram, Pinterest).
  • Content Creation: Produce scroll-stopping visuals, short-form videos, and carousel ads—pairing on-brand copy with performance-focused design.
  • Paid Media Optimization: Manage Meta Ads Manager (including pixel setup, A/B testing, lookalike audiences) to maximize ROAS.
  • Analytics & Reporting: Track KPIs (engagement rate, follower growth, conversion lift); deliver weekly reports with clear insights and optimization recommendations.
  • Trend & Influencer Activation: Identify emerging trends, memes, and partnership opportunities; mobilize rapid-response content within 24 hours.

What We're Looking For

  • Experience: 2+ years in social media marketing for skincare, beauty, or personal care brands.

Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro/After Effects)

Meta Business Suite & Ads Manager (pixel configuration, campaign structure)

  • Creative Mindset: Strong copywriting chops—comfortable crafting catchy hooks, brand-aligned captions.
  • Analytical Rigor: Demonstrated success driving engagement growth; fluent in Google Analytics, Facebook Insights, or similar dashboards.

Nice to Have

  • Experience with TikTok Ads and Pinterest Idea Pins
  • Prior work in influencer relations or UGC seeding campaigns

What We Offer

  • Competitive salary + performance bonus
  • Product allowance & employee discount
  • Hybrid-friendly workplace with flexible hours
  • High-impact role: reach hundreds of thousands of skincare enthusiasts weekly
  • Learning-first culture: work closely with R&D and marketing teams on cutting-edge formulations
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typePart-time
Job function
  • Job functionMarketing and Sales
  • IndustriesPersonal Care Product Manufacturing

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